Enhance Your Employer Branding for a Competitive Edge

Great Survey 2025 - AI & Employer Branding

Take part in the Great Survey 2025 by HR-Tech Institute and discover how HR professionals are using artificial intelligence to attract top talent and boost employer brand visibility.

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Employer Branding trends, made easy to follow

We help you understand what makes companies feel great to work for, and why that matters in everyday life.

From culture stories to real employee experience signals, we cover the ideas shaping how people choose where to apply, stay, and grow.

Our mission is simple - clear insights, practical examples, and a positive view of work.

What you will find here

Simple guides to get started with Understanding Employer Branding
Step-by-step ideas for Developing an Employer Brand
Ways brands show up online and in real life in Promoting Employer Brand
What makes work feel better in Employee Experience
Smart ways to learn and improve in Measuring and Improving

Explore the latest articles

Spotlight

Cultivating a High-Performance Culture in Modern Workplaces

Workplace Culture

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02/07/2025

Cultivating a High-Performance Culture in Modern Workplaces

Explore the latest trends in employer branding with a focus on fostering a high-performance culture that attracts and retains top talent.

Understanding the Role of a People and Cultural Generalist

Explore the evolving role of a people and cultural generalist in the context of modern employer branding trends.

Embracing Cultural Exchange in Employer Branding

Explore the latest trends in employer branding with a focus on cultural exchange and its impact on workplace dynamics.

Creative Strategies to Enhance Workplace Morale

Explore innovative and engaging methods to uplift employee spirits and strengthen your employer brand.

Elevate Employee Spirits with Effective Workplace Morale Boosters

Explore innovative strategies to enhance workplace morale and strengthen your employer brand.

by Xavier Bourgeois

Exploring Diversity Topics in Employer Branding

What is Employer Branding?

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29/06/2025

Exploring Diversity Topics in Employer Branding

Dive into the intricate world of diversity topics within employer branding, understanding its impact and the latest trends shaping the workplace.

by Liam O'Reilly

Exploring the Top HR Solutions for Mid-Sized Companies

Importance of Employer Branding

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29/06/2025

Exploring the Top HR Solutions for Mid-Sized Companies

Dive into the latest trends in employer branding and discover the leading HR products tailored for mid-sized companies.

Crafting an Effective Unlimited PTO Policy Template

Explore the intricacies of creating an unlimited PTO policy template and its impact on employer branding trends.

Affordable Strategies to Enhance Workplace Morale

Explore effective and budget-friendly strategies to boost morale in your workplace, enhancing employee satisfaction and productivity.

by Sophie-Anne Lemoine

Employee Engagement

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28/06/2025

Crafting Effective Employee Engagement Phrases

Explore the latest trends in employer branding with a focus on crafting impactful employee engagement phrases to boost workplace morale and retention.

by Giselle Dubois

Crafting Effective Diversity Interview Questions for Employer Branding

Employer Branding vs. Corporate Branding

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27/06/2025

Crafting Effective Diversity Interview Questions for Employer Branding

Explore the art of formulating diversity interview questions to enhance your employer branding strategy and attract a diverse workforce.

by Mariana Costa

Enhancing Workforce Performance through Employer Branding

Importance of Employer Branding

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27/06/2025

Enhancing Workforce Performance through Employer Branding

Explore how employer branding can significantly impact workforce performance and drive organizational success.

Exploring the Impact of Unlimited PTO Policies on Employer Branding

Understand how unlimited PTO policies can influence employer branding and attract top talent. Learn about the benefits, challenges, and real-world examples.

by Giselle Dubois