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Great Survey 2025 - AI & Employer Branding

Great Survey 2025 - AI & Employer Branding

Take part in the Great Survey 2025 by HR-Tech Institute and discover how HR professionals are using artificial intelligence to attract top talent and boost employer brand visibility.

Employer Branding trends, made easy to follow

We help you understand what makes companies feel great to work for, and why that matters in everyday life.

From culture stories to real employee experience signals, we cover the ideas shaping how people choose where to apply, stay, and grow.

Our mission is simple - clear insights, practical examples, and a positive view of work.

What you will find here

Simple guides to get started with Understanding Employer Branding
Step-by-step ideas for Developing an Employer Brand
Ways brands show up online and in real life in Promoting Employer Brand
What makes work feel better in Employee Experience
Smart ways to learn and improve in Measuring and Improving

Explore the latest articles

Spotlight

Employer Branding vs. Corporate Branding

Understanding the Brand Identity Generator: A Key to Employer Branding

Explore how a brand identity generator can enhance your employer branding strategy, making your company stand out in the competitive job market.

Rahul Mishra

by Rahul Mishra

Employee Advocacy

Understanding the Role of a Brand Ambassador: Key Responsibilities and Skills

Explore the essential aspects of a brand ambassador job description, focusing on responsibilities, skills, and the impact on employer branding.

Meghan Henderson

by Meghan Henderson

Enhancing the Role of the Onboarding Manager in Employer Branding

Onboarding Experience

Enhancing the Role of the Onboarding Manager in Employer Branding

Explore the evolving role of onboarding managers in shaping employer branding strategies and enhancing employee experience.

Mariana Costa

by Mariana Costa

Enhancing Employee Experience Through Workplace Mapping

Workplace Culture

Enhancing Employee Experience Through Workplace Mapping

Explore the latest trends in workplace mapping and how they influence employer branding strategies.

Xavier Bourgeois

by Xavier Bourgeois

Exploring Modern Workplace Styles

Workplace Culture

Exploring Modern Workplace Styles

An in-depth look at the evolving trends in workplace styles and their impact on employer branding.

Mariana Costa

by Mariana Costa

Understanding the Impact of Organizational Behavior on Workplace Dynamics

Workplace Culture

Understanding the Impact of Organizational Behavior on Workplace Dynamics

Explore how organizational behavior influences workplace dynamics and its role in shaping employer branding trends.

Meghan Henderson

by Meghan Henderson

Employer Branding vs. Corporate Branding

Enhancing Brand Reputation Through Effective Monitoring

Explore the latest trends in employer branding with a focus on brand reputation monitoring and its impact on attracting top talent.

Elodie-Martine Lanvin

by Elodie-Martine Lanvin

The Evolution of Abercrombie & Fitch Advertising: A Deep Dive into Employer Branding Trends

Employer Branding vs. Corporate Branding

The Evolution of Abercrombie & Fitch Advertising: A Deep Dive into Employer Branding Trends

Explore the transformation of Abercrombie & Fitch advertising and its impact on employer branding trends.

Mariana Costa

by Mariana Costa

The Rise of Automated Branding in Employer Branding

Employer Branding vs. Corporate Branding

The Rise of Automated Branding in Employer Branding

Explore the impact of automated branding on employer branding trends and how it shapes the future of talent acquisition.

Rahul Mishra

by Rahul Mishra

Exploring Career Opportunities at Lincoln Center

Career Page Optimization

Exploring Career Opportunities at Lincoln Center

Dive into the world of Lincoln Center careers and discover the latest trends in employer branding that shape this iconic institution.

Mariana Costa

by Mariana Costa

Exploring Career Opportunities at Epsilon

Career Page Optimization

Exploring Career Opportunities at Epsilon

Dive into the latest trends in employer branding and how they shape career opportunities at Epsilon.

Mariana Costa

by Mariana Costa

Exploring Career Opportunities at Berkshire Hathaway

Career Page Optimization

Exploring Career Opportunities at Berkshire Hathaway

Dive into the world of Berkshire Hathaway careers and understand the latest trends in employer branding that make this company a top choice for job seekers.

Sophie-Anne Lemoine

by Sophie-Anne Lemoine

Navigating the Path to Clever Careers: Employer Branding Trends

Importance of Employer Branding

Navigating the Path to Clever Careers: Employer Branding Trends

Explore the latest trends in employer branding and how they shape the journey to clever careers.

Liam O'Reilly

by Liam O'Reilly

The Rise of Branded Agencies in Employer Branding

Employer Branding vs. Corporate Branding

The Rise of Branded Agencies in Employer Branding

Explore how branded agencies are transforming employer branding strategies and the trends shaping this evolution.

Mariana Costa

by Mariana Costa

Recognizing the Warning Signs: Is an Employee Planning to Leave?

Employee Engagement

Recognizing the Warning Signs: Is an Employee Planning to Leave?

Explore the subtle indicators that suggest an employee might be considering leaving your organization, and learn how to address these signs effectively.

Nadia Khan

Navigating the Challenges of a Toxic Work Environment

Workplace Culture

Navigating the Challenges of a Toxic Work Environment

Explore the impact of a toxic work environment on employer branding and learn strategies to foster a healthier workplace culture.

Rahul Mishra

by Rahul Mishra

Enhancing Company Culture through Internal Branding

Workplace Culture

Enhancing Company Culture through Internal Branding

Explore the latest trends in internal branding and how they shape company culture and employee engagement.

Nadia Khan

Enhancing Workplace Culture Through an Employee Engagement Committee

Workplace Culture

Enhancing Workplace Culture Through an Employee Engagement Committee

Explore how an employee engagement committee can transform workplace culture and boost employer branding.

Xavier Bourgeois

by Xavier Bourgeois

Crafting Memorable Employer Branding Experiences

Crafting Memorable Employer Branding Experiences

Explore the latest trends in employer branding and how to design experiences that leave a lasting impression.

Elodie-Martine Lanvin

by Elodie-Martine Lanvin

Enhancing Employer Branding Through Strategic Drive Branding

Creating a Brand Strategy

Enhancing Employer Branding Through Strategic Drive Branding

Explore the latest trends in employer branding with a focus on strategic drive branding to attract and retain top talent.

Elodie-Martine Lanvin

by Elodie-Martine Lanvin

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Employer Branding vs. Corporate Branding

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Successful employer branding strategy examples that attract top talent

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Shining a Light on Employees: The Power of Employee Spotlight

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Surveys and Feedback

Measuring and improving employer branding through surveys and feedback

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Words That Make Human Resources Uneasy

Employer Branding vs. Corporate Branding

Words That Make Human Resources Uneasy

The Power of Language in Shaping Company Culture

Workplace Culture

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Defining Brand Values

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