Page 4 : Enhance Your Employer Branding for a Competitive Edge

Spotlight

Campus hiring in 2026 — what Gen Z is actually reading on your careers page

Learn how Gen Z workplace expectations around pay transparency, mental health, work life balance and hybrid events are reshaping campus recruiting, employer branding and early career talent strategies.

by Sophie-Anne Lemoine

72% of CHROs admit their EVP needs rewriting. Gartner is right — and most will get the rewrite wrong

Employee Value Proposition (EVP)

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29/04/2026

72% of CHROs admit their EVP needs rewriting. Gartner is right — and most will get the rewrite wrong

Learn how to run an employer brand audit that turns your EVP into a two-way contract, links employer branding metrics to business outcomes, and reduces regretted attrition.

by Nadia Khan

LinkedIn Hiring Assistant and the quiet redesign of the TA org chart

Social Media Strategies

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27/04/2026

LinkedIn Hiring Assistant and the quiet redesign of the TA org chart

Explore how AI in talent acquisition is reshaping recruiter productivity, sourcer and closer roles, employer branding on career pages, and CHRO strategy, with data from Certis, LinkedIn, Korn Ferry and Gartner.

by Aurélien Deschamps

Ubisofts five-day RTO is not about collaboration — heres what culture teams should actually watch

Workplace Culture

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22/04/2026

Ubisofts five-day RTO is not about collaboration — heres what culture teams should actually watch

Analysis of Ubisoft’s 2024 RTO policy and restructuring, with practical guidance for employer brand leaders on hybrid work culture, Glassdoor signals, and metrics to track the impact of return-to-office decisions on trust and retention.

by Aurélien Deschamps

Say it plainly: RTO is the new layoff — and CHROs are the ones who have to own that

Workplace Culture

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23/04/2026

Say it plainly: RTO is the new layoff — and CHROs are the ones who have to own that

Hybrid work culture and RTO mandates now define your employer brand. Learn how CHROs can design transparent hybrid policies, equip managers with honest scripts, and use a simple “why we meet in person” framework to build trust and reduce attrition.

by Giselle Dubois

Glassdoor review management: an IC-led playbook that does not involve bribing employees for 5-stars

Employee Advocacy

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14/05/2026

Glassdoor review management: an IC-led playbook that does not involve bribing employees for 5-stars

Learn how to turn Glassdoor review management into an internal communications asset. Use a practical taxonomy, response templates, OKRs, and metrics to strengthen your employer brand and company reputation.

by Liam O'Reilly

The onboarding program that survives the hybrid era — what to actually hand new hires in week one

Onboarding Experience

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11/05/2026

The onboarding program that survives the hybrid era — what to actually hand new hires in week one

Learn how to turn your onboarding program template into a true employer brand asset. See data from SHRM, BambooHR, Gallup and LinkedIn, plus copy-and-paste 14-day and 30/60/90 onboarding templates for hybrid and remote teams.

by Elodie-Martine Lanvin

Employee advocacy programs that dont die after 90 days

Employee Advocacy

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07/05/2026

Employee advocacy programs that dont die after 90 days

Most employee advocacy programs spike then die within 90 days. Learn how internal communications, employer brand and talent acquisition can co-own a sustainable advocacy strategy, with clear KPIs, a 90-day pilot plan and real-world benchmarks from LinkedIn, Hootsuite and Adobe.

by Rahul Mishra

How to measure employer brand without a brand-health index nobody believes

Employer Brand Metrics

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30/04/2026

How to measure employer brand without a brand-health index nobody believes

Learn how to measure employer brand ROI with a six-number dashboard that links employer branding to offer acceptance, quality of hire, eNPS, regrettable attrition, cost per hire and referrals, using clear formulas, benchmarks and attribution techniques.

by Rahul Mishra

Candidate experience that still wins in an AI-flooded funnel — practices that hold up

Career Page Optimization

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28/04/2026

Candidate experience that still wins in an AI-flooded funnel — practices that hold up

Learn how to turn your career site into a powerful employer brand signal with candidate experience best practices, faster response times, structured interviewer training, AI-aware recruiting and data-driven experience surveys.

by Xavier Bourgeois

The employer branding strategy doc actually used at companies that dont waste HR budget

Creating a Brand Strategy

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24/04/2026

The employer branding strategy doc actually used at companies that dont waste HR budget

Learn how to build an employer branding strategy that reads like a business plan, with clear EVP, proof, distribution, measurement and governance that finance and talent leaders can act on.

What Oracles layoff comms mess teaches HR about protecting the brand

What Oracle’s 2024–2026 layoffs reveal about employer brand, leadership communication and Glassdoor impact. Learn how to plan humane workforce reductions that protect reputation, trust and future hiring.

by Liam O'Reilly

What defines the true qualities of a good boss in modern workplaces

What is Employer Branding?

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13/04/2026

What defines the true qualities of a good boss in modern workplaces

Explore the real qualities of a good boss, how leadership shapes employer branding, and which traits modern employees value most in managers.

by Liam O'Reilly

How to effectively measure employee engagement for stronger employer branding

What is Employer Branding?

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11/04/2026

How to effectively measure employee engagement for stronger employer branding

Learn how to effectively measure employee engagement with surveys, KPIs, and actionable insights that strengthen performance, productivity, and employer branding.

by Sophie-Anne Lemoine

Employee listening that makes people feel heard and engaged

What is Employer Branding?

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10/04/2026

Employee listening that makes people feel heard and engaged

Learn how strategic employee listening transforms engagement, retention, and employer branding by turning feedback into real time, human centered action.

by Sophie-Anne Lemoine

Onboarding Experience

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10/04/2026

How a diversity and inclusion questionnaire can transform your employer brand

Learn how a diversity and inclusion questionnaire can reveal real employee experience, strengthen workplace culture and elevate your employer brand with credible data.

by Mariana Costa

How to support a new employee who has not been through CI training yet

What is Employer Branding?

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10/04/2026

How to support a new employee who has not been through CI training yet

How to support a new employee who has not been through CI training yet, align CI onboarding with employer branding, and use digital learning to scale trust.

by Nadia Khan

Creating a Brand Strategy

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20/03/2026

How workers profile insights are reshaping modern employer branding

Explore how workers profile insights, employee data, and ethical HR practices are reshaping employer branding, safety, and career mobility across modern organizations.

by Meghan Henderson

Inclusion survey questions that truly strengthen employer branding

What is Employer Branding?

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19/03/2026

Inclusion survey questions that truly strengthen employer branding

Learn how well crafted inclusion survey questions, DEI surveys, and inclusive surveys strengthen workplace culture, employee engagement, and employer branding.

by Mariana Costa

Employer Branding Campaigns

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18/03/2026

Practical ideas to engage employees and strengthen your employer brand

In depth analysis of practical ideas to engage employees, support hybrid teams, and strengthen employer branding through trust, inclusion, and measurable initiatives.

by Mariana Costa