Enhance Your Employer Branding for a Competitive Edge

Great Survey 2025 - AI & Employer Branding

Take part in the Great Survey 2025 by HR-Tech Institute and discover how HR professionals are using artificial intelligence to attract top talent and boost employer brand visibility.

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Employer Branding trends, made easy to follow

We help you understand what makes companies feel great to work for, and why that matters in everyday life.

From culture stories to real employee experience signals, we cover the ideas shaping how people choose where to apply, stay, and grow.

Our mission is simple - clear insights, practical examples, and a positive view of work.

What you will find here

Simple guides to get started with Understanding Employer Branding
Step-by-step ideas for Developing an Employer Brand
Ways brands show up online and in real life in Promoting Employer Brand
What makes work feel better in Employee Experience
Smart ways to learn and improve in Measuring and Improving

Explore the latest articles

Spotlight

Celebrating human resource professionals day: how employer branding is evolving

Importance of Employer Branding

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26/11/2025

Celebrating human resource professionals day: how employer branding is evolving

Explore the latest employer branding trends on human resource professionals day. Learn how HR experts are shaping company culture, employee experience, and talent attraction.

Building cohesive teams: the new frontier in employer branding

Explore how cohesive teams are shaping employer branding trends, with insights on recruitment, culture, leadership, and employee engagement for organizations seeking a competitive edge.

Embracing a work to live, not live to work mindset in employer branding

Explore how the 'work to live not live to work' philosophy is shaping employer branding trends, and what it means for attracting and retaining top talent today.

Understanding the evolving role of an HR administrator: key responsibilities and employer branding impact

Explore the modern HR administrator job description, how the role is changing, and its influence on employer branding trends. Learn what skills and tasks define today's HR administrators.

by Xavier Bourgeois

Celebrating HR professionals: how employer branding is evolving

Importance of Employer Branding

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25/11/2025

Celebrating HR professionals: how employer branding is evolving

Explore the latest trends in employer branding and how HR professionals are shaping positive workplace cultures. Learn what makes employer branding essential for attracting and retaining top talent.

by Elodie-Martine Lanvin

How national human resources day shapes employer branding trends

Importance of Employer Branding

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24/11/2025

How national human resources day shapes employer branding trends

Explore how national human resources day influences employer branding trends, highlighting strategies, employee engagement, and the evolving role of HR in building a strong workplace reputation.

by Rahul Mishra

Understanding people management: the key to effective employer branding

What is Employer Branding?

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24/11/2025

Understanding people management: the key to effective employer branding

Explore what people management means and how it shapes employer branding trends. Learn practical strategies to enhance your organization's reputation and attract top talent.

by Xavier Bourgeois

How shrm inclusion 2024 shapes the future of employer branding

Importance of Employer Branding

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24/11/2025

How shrm inclusion 2024 shapes the future of employer branding

Explore how shrm inclusion 2024 is influencing employer branding trends, with insights on inclusive leadership, candidate experience, and the evolving expectations of talent.

by Liam O'Reilly

How product experience management shapes employer branding strategies

Employer Branding vs. Corporate Branding

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23/11/2025

How product experience management shapes employer branding strategies

Explore how product experience management influences employer branding trends and learn actionable strategies to enhance your company's reputation and attract top talent.

by Aurélien Deschamps

Standout vocabulary to describe a leader in employer branding

Employer Branding vs. Corporate Branding

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22/11/2025

Standout vocabulary to describe a leader in employer branding

Explore unique words to describe a leader and how this vocabulary shapes employer branding trends. Learn how language influences perception and attracts top talent.

by Rahul Mishra

How first name last name at company ai marketing is redefining employer branding trends

Employer Branding Campaigns

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22/11/2025

How first name last name at company ai marketing is redefining employer branding trends

Explore how first name last name at company ai marketing is setting new standards in employer branding trends, with a focus on authentic culture, digital engagement, and talent attraction strategies.

How to choose the right words to describe a good leader in your employer branding

Explore the best words to describe a good leader and how your choice of language shapes employer branding. Learn how to attract top talent by using the right leadership descriptors.

by Mariana Costa

How price image shapes consumer perception in employer branding

Employer Branding vs. Corporate Branding

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21/11/2025

How price image shapes consumer perception in employer branding

Explore how the perceived price image of a company influences consumer perception and impacts employer branding strategies. Learn about the psychological factors, communication tactics, and best practices for aligning price image with employer brand.

How employee surveys shape employer branding strategies

Explore how werknemers onderzoek (employee surveys) can influence and improve employer branding strategies, helping organizations attract and retain top talent.

by Mariana Costa

How to use a csat calculator to enhance your employer branding strategy

ROI of Employer Branding

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20/11/2025

How to use a csat calculator to enhance your employer branding strategy

Learn how a csat calculator can help you measure and improve employee satisfaction, a key factor in successful employer branding. Explore practical ways to integrate CSAT insights into your employer branding efforts.

by Nadia Khan

Powerful words that describe a leader: shaping employer branding

Employer Branding vs. Corporate Branding

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20/11/2025

Powerful words that describe a leader: shaping employer branding

Explore the most impactful words that describe a leader and how these qualities influence employer branding trends. Learn which leadership traits attract top talent and enhance your company's reputation.

by Rahul Mishra

How csat scores reveal if your customer support was AI: insights from a recent study

Employer Brand Metrics

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19/11/2025

How csat scores reveal if your customer support was AI: insights from a recent study

Explore how csat score customer support find out support was ai study impacts employer branding trends. Learn what the latest research says about AI in support and its influence on your brand reputation.

by Sophie-Anne Lemoine

How to build a fulfilling path with do it best careers

Employee Value Proposition (EVP)

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18/11/2025

How to build a fulfilling path with do it best careers

Explore the latest employer branding trends and learn how do it best careers can help you create a meaningful and rewarding professional journey. Get practical insights and strategies for attracting top talent.

What you need to know about the culture code summary in employer branding

Explore the essentials of the culture code summary and how it shapes employer branding trends. Learn how organizations use culture codes to attract and retain talent.

Building a thriving culture of community in employer branding

Explore how a strong culture of community shapes employer branding, boosts engagement, and attracts top talent. Learn practical strategies to foster genuine connections within your organization.

by Mariana Costa