Enhance Your Employer Branding for a Competitive Edge

Great Survey 2025 - AI & Employer Branding

Take part in the Great Survey 2025 by HR-Tech Institute and discover how HR professionals are using artificial intelligence to attract top talent and boost employer brand visibility.

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Employer Branding trends, made easy to follow

We help you understand what makes companies feel great to work for, and why that matters in everyday life.

From culture stories to real employee experience signals, we cover the ideas shaping how people choose where to apply, stay, and grow.

Our mission is simple - clear insights, practical examples, and a positive view of work.

What you will find here

Simple guides to get started with Understanding Employer Branding
Step-by-step ideas for Developing an Employer Brand
Ways brands show up online and in real life in Promoting Employer Brand
What makes work feel better in Employee Experience
Smart ways to learn and improve in Measuring and Improving

Explore the latest articles

Spotlight

How contractor management solutions like Transformify are reshaping employer branding

Employer Branding vs. Corporate Branding

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06/09/2025

How contractor management solutions like Transformify are reshaping employer branding

Explore how contractor management solutions such as Transformify are influencing employer branding trends and strategies.

by Elodie-Martine Lanvin

Creating a More Intelligent Workplace Environment

Workplace Culture

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06/09/2025

Creating a More Intelligent Workplace Environment

Explore the latest trends in employer branding to foster a smarter workplace environment that attracts and retains top talent.

by Meghan Henderson

Enhancing Employer Branding with Pedrovazpaulo Human Resource Consulting

Employer Branding Campaigns

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06/09/2025

Enhancing Employer Branding with Pedrovazpaulo Human Resource Consulting

Explore the latest trends in employer branding with insights from pedrovazpaulo human resource consulting, focusing on innovative strategies and challenges.

by Sophie-Anne Lemoine

Understanding the evolving role of HR managers

What is Employer Branding?

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05/09/2025

Understanding the evolving role of HR managers

Explore the dynamic responsibilities of HR managers in the context of modern employer branding trends.

Enhancing Employee Engagement through Effective People Management

Explore the latest trends in employer branding with a focus on people management strategies that enhance employee engagement and organizational success.

by Elodie-Martine Lanvin

Exploring the Role of a Human Resource Management Generalist in Modern Employer Branding

What is Employer Branding?

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05/09/2025

Exploring the Role of a Human Resource Management Generalist in Modern Employer Branding

Dive into the evolving role of human resource management generalists in shaping employer branding strategies and trends.

by Nadia Khan

Crafting an Effective Employer Letter: Trends in Employer Branding

Employer Branding vs. Corporate Branding

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04/09/2025

Crafting an Effective Employer Letter: Trends in Employer Branding

Explore the latest trends in employer branding and learn how to craft an effective employer letter to attract top talent.

by Meghan Henderson

The Evolving Role of the Chief People Officer in Employer Branding

What is Employer Branding?

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04/09/2025

The Evolving Role of the Chief People Officer in Employer Branding

Explore how the chief people officer is reshaping employer branding strategies to attract and retain top talent in today's competitive market.

by Aurélien Deschamps

Enhancing Employer Branding with Effective HR Document Management Software

Creating a Brand Strategy

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03/09/2025

Enhancing Employer Branding with Effective HR Document Management Software

Explore how HR document management software can transform employer branding strategies by streamlining processes and enhancing employee experience.

by Elodie-Martine Lanvin

Enhancing Employer Branding through HR Shared Services

Employer Branding vs. Corporate Branding

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02/09/2025

Enhancing Employer Branding through HR Shared Services

Explore how HR shared services can elevate employer branding by streamlining processes and improving employee experience.

by Sophie-Anne Lemoine

Exploring Opportunities with Brightview Careers

Career Page Optimization

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02/09/2025

Exploring Opportunities with Brightview Careers

Dive into the latest trends in employer branding and how Brightview Careers is setting a benchmark in the industry.

by Xavier Bourgeois

Enhancing Employee Benefits in Architectural Firms

Health and Well-being

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01/09/2025

Enhancing Employee Benefits in Architectural Firms

Explore the evolving trends in employee benefits for architectural firms and how they impact employer branding.

by Giselle Dubois

Exploring Career Opportunities at Westat

Career Page Optimization

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01/09/2025

Exploring Career Opportunities at Westat

Dive into the latest trends in employer branding and explore career opportunities at Westat, a leader in research and data analysis.

Understanding the Impact of Employee Turnover: A Focus on Regrettable Attrition

Explore the latest trends in employer branding and how regrettable attrition impacts organizations. Learn strategies to retain top talent and enhance your brand.

by Xavier Bourgeois

Understanding the Impact of Unregretted Attrition on Employer Branding

Importance of Employer Branding

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01/09/2025

Understanding the Impact of Unregretted Attrition on Employer Branding

Explore how unregretted attrition influences employer branding and learn strategies to manage its effects effectively.

by Xavier Bourgeois

Recognition and Rewards

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31/08/2025

Creative Ways to Recognize Employees

Explore innovative employee recognition examples to enhance your employer branding strategy.

by Liam O'Reilly

Top Companies Offering Exceptional Maternity Leave Benefits

Health and Well-being

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30/08/2025

Top Companies Offering Exceptional Maternity Leave Benefits

Explore the leading companies that provide outstanding maternity leave benefits, setting a benchmark in employer branding.

Exploring the Appeal of Fun Work Environments

Dive into the latest trends in employer branding and discover how fun work environments are reshaping the way companies attract and retain talent.

by Sophie-Anne Lemoine

Exploring the Human Resources Strategies at Viking Cruises

Employer Branding vs. Corporate Branding

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29/08/2025

Exploring the Human Resources Strategies at Viking Cruises

Dive into the innovative human resources strategies at Viking Cruises and how they shape employer branding trends.

The Role of Exit Interviews in Shaping Employer Branding

Explore how exit interview companies can enhance employer branding by providing valuable insights into employee experiences and organizational culture.

by Giselle Dubois