Enhance Your Employer Branding for a Competitive Edge

Employer Branding trends, made easy to follow

We help you understand what makes companies feel great to work for, and why that matters in everyday life.

From culture stories to real employee experience signals, we cover the ideas shaping how people choose where to apply, stay, and grow.

Our mission is simple - clear insights, practical examples, and a positive view of work.

What you will find here

Simple guides to get started with Understanding Employer Branding
Step-by-step ideas for Developing an Employer Brand
Ways brands show up online and in real life in Promoting Employer Brand
What makes work feel better in Employee Experience
Smart ways to learn and improve in Measuring and Improving

Explore the latest articles

Current trends

Nine percent more openings, eleven percent fewer applications: what the ICIMS data tells your EVP team

Employee Value Proposition (EVP)

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07/07/2026

Nine percent more openings, eleven percent fewer applications: what the ICIMS data tells your EVP team

ICIMS’ Q1 2024 Workforce Report shows job openings up 9% while applications fall 11%, turning employer brand talent conversion into a hard funnel constraint and making optimized career pages the new EVP proving ground.

Creating a Brand Strategy

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03/07/2026

The talent acquisition vs marketing turf war is over: here is who owns the employer brand

51% of companies raised their employer branding budget: where the smart ones are spending it

Creating a Brand Strategy

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26/06/2026

51% of companies raised their employer branding budget: where the smart ones are spending it

Belonging used to be the top driver of engagement: what replaced it and why

Employee Engagement

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22/06/2026

Belonging used to be the top driver of engagement: what replaced it and why

Employee Advocacy

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17/06/2026

Alumni networks after layoffs: when former employees become your loudest brand signal

Spotlight

The candidate rejection that builds your brand: turning a no into a reason to reapply

Employer Branding Campaigns

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01/07/2026

The candidate rejection that builds your brand: turning a no into a reason to reapply

Learn how to turn every candidate rejection email into an employer brand asset. See candidate NPS benchmarks, practical rejection email templates, and a scalable protocol to improve reapply and referral rates.

The hiring manager is your employer brand's weakest link

Employee Advocacy

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29/06/2026

The hiring manager is your employer brand's weakest link

Discover why the hiring manager interview is the moment of truth for your employer brand, how misaligned behaviour drives early attrition and cost per hire, and what talent acquisition leaders can do to fix it with data, training and structure.

Key Components

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16/06/2026

The brand-experience gap: when Glassdoor tells a different story than your careers page

How to close the gap between your careers page and Glassdoor by aligning employer brand authenticity with real employee experience and candidate feedback.

Employee Advocacy

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24/06/2026

Employee content outperforms brand content 8 to 1: how to build a storytelling engine

Learn why employee-generated content outperforms brand posts by up to 8x, how to build an employee advocacy engine, set guardrails, measure ROI and turn authentic staff stories into a repeatable employer branding advantage.

Skills-based hiring one year in: what happened when companies dropped degree requirements

Case Studies

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12/06/2026

Skills-based hiring one year in: what happened when companies dropped degree requirements

Skills-based hiring one year in: how dropping degree requirements changed candidate quality, diversity, internal mobility and employer branding for talent leaders.

The mid-year pulse that changes something: engagement surveys employees don't dread

Surveys and Feedback

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12/06/2026

The mid-year pulse that changes something: engagement surveys employees don't dread

How to redesign the mid-year engagement survey into a short, actionable pulse that boosts trust, drives real change, and strengthens your employer brand.

Employer Branding Campaigns

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19/06/2026

Employer branding campaigns that earned attention without buying it

Discover why the best employer branding campaigns look less like ads and more like honest employee stories, with data-backed case studies, measurement notes and key statistics on talent attraction and retention.

Employee Value Proposition (EVP)

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05/06/2026

The deskless worker EVP gap: your employer brand barely speaks to 80% of the workforce

Most EVPs are written for office workers and miss the 80% of employees who are deskless. Learn how to build a credible, data‑driven deskless worker EVP with clear KPIs, segment‑specific promises and sourced benchmarks on turnover, technology investment and engagement.

Preboarding is the new onboarding: what the best first impressions look like before day one

Onboarding Experience

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03/06/2026

Preboarding is the new onboarding: what the best first impressions look like before day one

Learn how a structured preboarding process protects early retention, strengthens your employer brand, and accelerates time to productivity with data-backed tactics for managers and HR leaders.

EVP anatomy: the five building blocks behind compelling employee value propositions

Employee Value Proposition (EVP)

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12/06/2026

EVP anatomy: the five building blocks behind compelling employee value propositions

A practical breakdown of EVP anatomy with five building blocks, real employee value proposition examples, and tactics to turn your employer brand into a credible decision tool.

Social Media Strategies

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29/05/2026

CEO on LinkedIn: when executive visibility builds your employer brand and when it wrecks it

How a CEO’s LinkedIn presence now shapes employer brand, with data, real examples and a practical framework for internal comms, HR and marketing leaders.

Employee Value Proposition (EVP)

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25/05/2026

Beyond the rainbow logo: what LGBTQ+ employees actually need from your employer brand

Learn how to move LGBTQ employer branding beyond Pride Month optics to genuine workplace inclusion, with cited research, concrete examples and practical metrics HR leaders can use.

New research: LGBTQ+ employees read your June-only allyship as strategy, not values

Workplace Culture

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20/05/2026

New research: LGBTQ+ employees read your June-only allyship as strategy, not values

Research on LGBTQ+ employees shows Pride Month timing shapes how workplace inclusion messages are judged. Learn why off-season advocacy, concrete policies, and year-round Pride communications matter for employer brand and retention.

The careers page audit: what candidates actually click, skip, and screenshot before applying

Career Page Optimization

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01/06/2026

The careers page audit: what candidates actually click, skip, and screenshot before applying

Evidence based guide to careers page best practices, showing what candidates actually read, skip and screenshot, and how to turn your career site into a high converting final filter.

Work-life balance passed pay as the top attractor: three moves your EVP team needs to make

Employee Value Proposition (EVP)

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22/05/2026

Work-life balance passed pay as the top attractor: three moves your EVP team needs to make

Work-life balance has overtaken pay as the top motivator. Learn how to rebuild your EVP, audit messaging, and link balance to change management and trust.

SmartRecruiters launches Winston and the recruiter's job description just changed

Employee Value Proposition (EVP)

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18/05/2026

SmartRecruiters launches Winston and the recruiter's job description just changed

Explore how SmartRecruiters’ Winston transforms ATS workflows into agentic AI hiring, reshaping recruiter roles, EVP, fraud prevention, and ethical, compliant candidate screening.

How to build an employer branding strategy that survives three CHROs

Creating a Brand Strategy

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27/05/2026

How to build an employer branding strategy that survives three CHROs

Learn how to build an employer branding strategy that survives multiple CHROs by using employee voice, data, and governance. Includes EVP decision log guidance, governance tips, and employee content tactics.

The eNPS benchmark conversation is mostly noise — here is what the number actually tells you

Employer Brand Metrics

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15/05/2026

The eNPS benchmark conversation is mostly noise — here is what the number actually tells you

Learn what employee Net Promoter Score (eNPS) really measures, how to use employee net promoter score benchmarks by industry, and how to link eNPS trends to attrition, referrals, and employer branding decisions.

Crew Carwash beat In-N-Out and NVIDIA on Glassdoor. That is the problem with Best Places to Work

Employer Branding Campaigns

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13/05/2026

Crew Carwash beat In-N-Out and NVIDIA on Glassdoor. That is the problem with Best Places to Work

Explore why the best employer branding campaigns rarely match Best Places to Work 2024 rankings, how Glassdoor, Great Place to Work and LinkedIn measure employers differently, and how HR leaders should use these signals without believing their own hype.

The funnel is flooded: why 2026s most valuable TA skill is not AI, its judgement

Creating a Brand Strategy

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08/05/2026

The funnel is flooded: why 2026s most valuable TA skill is not AI, its judgement

Discover how AI in talent acquisition is reshaping employer branding. Learn why human judgment, transparent governance, and content that pre-qualifies candidates now define a credible employer brand in AI-enabled recruiting.

Understanding Nike's Brand Guidelines

Employer Branding vs. Corporate Branding

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12/06/2025

The Vibrant History of Nike's Iconic Brand Colors

Understanding the impact of freeze branding on human identification

Employer Branding vs. Corporate Branding

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12/06/2025

Understanding the impact of freeze branding on human identification

Onboarding Experience

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12/06/2025

Enhancing Your Brand by Bringing Interns Onboard

The Chilling Art of Freeze Branding on Human Skin

Employer Branding vs. Corporate Branding

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12/06/2025

The Chilling Art of Freeze Branding on Human Skin

The Art and Impact of Human Skin Branding

Employer Branding vs. Corporate Branding

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12/06/2025

The Art and Impact of Human Skin Branding

Employer Branding vs. Corporate Branding

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12/06/2025

Words That Make Human Resources Uneasy

Shining a Light on Employees: The Power of Employee Spotlight

Recognition and Rewards

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12/06/2025

Shining a Light on Employees: The Power of Employee Spotlight

Improving employee experience through effective onboarding

Onboarding Experience

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12/06/2025

Improving employee experience through effective onboarding

Employer Branding vs. Corporate Branding

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12/06/2025

Human Branding: The Cold Truth

Enhancing Employee Satisfaction with Wellness Stipends

Health and Well-being

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12/06/2025

Enhancing Employee Satisfaction with Wellness Stipends

Employer Branding vs. Corporate Branding

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12/06/2025

3 brand nike: exploring the evolution of sportswear with Russell Wilson

Getting Started with Limited Brands ACES Employee Login

Onboarding Experience

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12/06/2025

Getting Started with Limited Brands ACES Employee Login

Twelve EVPs worth stealing from — what Patagonia, Netflix and HubSpot actually promise employees

Employee Value Proposition (EVP)

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21/04/2026

Twelve EVPs worth stealing from — what Patagonia, Netflix and HubSpot actually promise employees

Workplace Culture

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13/06/2025

Three Words to Capture Work Culture

The Power of Language in Shaping Company Culture

Workplace Culture

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12/06/2025

The Power of Language in Shaping Company Culture

Understanding Employer Branding

What is Employer Branding?

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03/07/2026

What a job applicant really is and why it shapes your employer brand

Learn what a job applicant is in modern recruitment, how internet applicant rules and ATS systems work, and why every applicant touchpoint shapes employer branding and compliance.

What Oracles layoff comms mess teaches HR about protecting the brand

What Oracle’s 2024–2026 layoffs reveal about employer brand, leadership communication and Glassdoor impact. Learn how to plan humane workforce reductions that protect reputation, trust and future hiring.

by Liam O'Reilly

Developing an Employer Brand

The EVP is not paused during layoffs — it is being read in full, for the first time

Employee Value Proposition (EVP)

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07/05/2026

The EVP is not paused during layoffs — it is being read in full, for the first time

How layoffs stress-test your EVP and employer brand. Learn what HubSpot, Stripe, Airbnb and Oracle taught the market, and how culture, severance and communication shape talent attraction after restructuring.

72% of CHROs admit their EVP needs rewriting. Gartner is right — and most will get the rewrite wrong

Employee Value Proposition (EVP)

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29/04/2026

72% of CHROs admit their EVP needs rewriting. Gartner is right — and most will get the rewrite wrong

Learn how to run an employer brand audit that turns your EVP into a two-way contract, links employer branding metrics to business outcomes, and reduces regretted attrition.

by Nadia Khan

Promoting Employer Brand

How an edot job description program transforms your career page into a talent magnet

Career Page Optimization

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02/07/2026

How an edot job description program transforms your career page into a talent magnet

Employer branding on LinkedIn when every competitor has the same AI agent sourcing the same people

Social Media Strategies

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07/05/2026

Employer branding on LinkedIn when every competitor has the same AI agent sourcing the same people

Social Media Strategies

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27/04/2026

LinkedIn Hiring Assistant and the quiet redesign of the TA org chart

Career Page Optimization

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01/05/2026

Campus hiring in 2026 — what Gen Z is actually reading on your careers page

Employee Experience

Employee retention strategies that are actually worth funding in 2026 — ranked by ROI

Employee Engagement

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12/05/2026

Employee retention strategies that are actually worth funding in 2026 — ranked by ROI

Evidence-based employee retention strategies for CHROs: how manager quality, internal mobility, recognition and pay transparency reduce turnover and improve engagement across teams.

Mental Health Awareness Month: the benefits HR talks about vs the ones employees actually use

Workplace Culture

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08/05/2026

Mental Health Awareness Month: the benefits HR talks about vs the ones employees actually use

Psychological safety is now the sharpest test of your employer brand. Why manager behaviour, not benefits, drives mental health, trust and team performance.

Measuring and Improving

Employee Engagement

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12/05/2026

Employee retention strategies that are actually worth funding in 2026 — ranked by ROI

Evidence-based employee retention strategies for CHROs: how manager quality, internal mobility, recognition and pay transparency reduce turnover and improve engagement across teams.

72% of CHROs admit their EVP needs rewriting. Gartner is right — and most will get the rewrite wrong

Employee Value Proposition (EVP)

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29/04/2026

72% of CHROs admit their EVP needs rewriting. Gartner is right — and most will get the rewrite wrong

Learn how to run an employer brand audit that turns your EVP into a two-way contract, links employer branding metrics to business outcomes, and reduces regretted attrition.

by Nadia Khan