Enhance Your Employer Branding for a Competitive Edge

Great Survey 2025 - AI & Employer Branding

Take part in the Great Survey 2025 by HR-Tech Institute and discover how HR professionals are using artificial intelligence to attract top talent and boost employer brand visibility.

Participate

Employer Branding trends, made easy to follow

We help you understand what makes companies feel great to work for, and why that matters in everyday life.

From culture stories to real employee experience signals, we cover the ideas shaping how people choose where to apply, stay, and grow.

Our mission is simple - clear insights, practical examples, and a positive view of work.

What you will find here

Simple guides to get started with Understanding Employer Branding
Step-by-step ideas for Developing an Employer Brand
Ways brands show up online and in real life in Promoting Employer Brand
What makes work feel better in Employee Experience
Smart ways to learn and improve in Measuring and Improving

Explore the latest articles

Current trends

How a PEO in California reshapes employer branding and employee trust

What is Employer Branding?

•

23/02/2026

by Meghan Henderson

How a PEO in California reshapes employer branding and employee trust

How a PEO in California transforms employer branding by strengthening compliance, employee benefits, and risk management for small businesses and growing employers.

How peo risk management strengthens employer branding and workplace trust

Importance of Employer Branding

•

22/02/2026

How peo risk management strengthens employer branding and workplace trust

What is Employer Branding?

•

21/02/2026

Why every happy HR professional day strengthens your employer brand

How national hr day is shaping employer branding trends

Importance of Employer Branding

•

05/02/2026

How national hr day is shaping employer branding trends

What is Employer Branding?

•

03/02/2026

Understanding attrition vs turnover: what matters for your employer brand

Spotlight

How small businesses build success through their employees

Workplace Culture

•

02/02/2026

How small businesses build success through their employees

Explore how small businesses can thrive by focusing on employee engagement, culture, and employer branding trends. Learn practical strategies to attract, retain, and motivate talent for sustainable growth.

by Elodie-Martine Lanvin

How professionalism in HR shapes employer branding trends

Employer Branding vs. Corporate Branding

•

01/02/2026

How professionalism in HR shapes employer branding trends

Explore how professionalism in HR is influencing the latest employer branding trends, and learn what HR leaders can do to enhance their organization's reputation.

by Aurélien Deschamps

Importance of Employer Branding

•

31/01/2026

Why choosing a mid-size accounting firm in the USA can boost your employer brand

Explore the benefits of mid-size accounting firms in the USA for employer branding. Learn how these firms offer unique advantages for talent attraction, workplace culture, and professional growth.

by Giselle Dubois

How leadership excellence shapes employer branding trends

What is Employer Branding?

•

30/01/2026

How leadership excellence shapes employer branding trends

Explore how leadership excellence influences employer branding trends, from authentic communication to employee advocacy, and learn practical strategies for building a strong employer brand.

How motivational training for employees shapes employer branding

Explore how motivational training for employees impacts employer branding, enhances workplace culture, and attracts top talent. Learn practical strategies and real-world examples for effective employee motivation.

How engagement blogs are shaping employer branding trends

Explore how engagement blogs influence employer branding trends, helping organizations connect with talent and build authentic workplace cultures.

by Rahul Mishra

What the new NLRB joint employer rule means for employer branding

Employer Branding vs. Corporate Branding

•

27/01/2026

What the new NLRB joint employer rule means for employer branding

Stay updated on the latest NLRB joint employer rule changes and how they impact employer branding strategies. Learn what HR and branding professionals need to know about the October 2025 news.

by Aurélien Deschamps

How exclusive scheduling tactics are reshaping employer branding

Employer Branding vs. Corporate Branding

•

23/01/2026

How exclusive scheduling tactics are reshaping employer branding

Explore how exclusive scheduling tactics are influencing employer branding trends and helping organizations attract top talent. Learn about flexible work models, employee autonomy, and innovative scheduling strategies.

by Xavier Bourgeois

Looking beyond payroll: redefining employer branding for lasting impact

Importance of Employer Branding

•

22/01/2026

Looking beyond payroll: redefining employer branding for lasting impact

Explore how employer branding goes beyond payroll, focusing on culture, purpose, and employee experience to attract and retain top talent. Learn the latest trends shaping the future of employer branding.

by Elodie-Martine Lanvin

Understanding the real difference between a leader and a manager in employer branding

Key Components

•

01/01/2026

Understanding the real difference between a leader and a manager in employer branding

Explore what sets leaders apart from managers in the context of employer branding. Learn how these roles impact company culture, talent attraction, and retention.

Real-world examples of leadership experience in employer branding

Explore practical examples of leadership experience that shape employer branding trends. Learn how authentic leadership impacts company reputation and talent attraction.

by Liam O'Reilly

A closer look at the best leadership books for employer branding success

Importance of Employer Branding

•

01/01/2026

A closer look at the best leadership books for employer branding success

Explore how the best leadership books can inspire and shape effective employer branding strategies. Learn which titles offer practical insights for building a strong workplace culture and attracting top talent.

How leadership style shapes actions and behaviors in the workplace

Explore how leadership style influences actions and behaviors within organizations, and its impact on employer branding trends. Learn about the connection between leadership approaches and employee engagement.

by Rahul Mishra

What makes a leader truly indispensable? 21 essential qualities for employer branding success

Importance of Employer Branding

•

31/12/2025

What makes a leader truly indispensable? 21 essential qualities for employer branding success

Explore the 21 indispensable qualities of a leader and how they shape employer branding trends. Learn what makes leaders stand out and attract top talent.

Ways to demonstrate leadership in employer branding

Explore practical strategies to show leadership in employer branding, with actionable insights for professionals seeking to stand out in a competitive talent market.

by Rahul Mishra

How behavioral leadership shapes employer branding trends

Employer Branding vs. Corporate Branding

•

30/12/2025

How behavioral leadership shapes employer branding trends

Explore how behavioral leadership influences employer branding trends, impacts workplace culture, and attracts top talent. Learn practical strategies to enhance your employer brand through effective leadership behaviors.

by Xavier Bourgeois

How leadership keynote speakers shape employer branding trends

Employer Branding vs. Corporate Branding

•

30/12/2025

How leadership keynote speakers shape employer branding trends

Explore how leadership keynote speakers influence employer branding trends, helping organizations attract top talent and build a strong workplace culture.

by Xavier Bourgeois

How leadership shapes influence in employer branding

Employer Branding vs. Corporate Branding

•

30/12/2025

How leadership shapes influence in employer branding

Explore how leadership is influence in employer branding, with insights on authentic communication, employee advocacy, and adapting to new workplace trends.

by Liam O'Reilly

Understanding the five levels of leadership in employer branding trends

What is Employer Branding?

•

29/12/2025

Understanding the five levels of leadership in employer branding trends

Explore how the five levels of leadership influence employer branding trends and learn practical ways to enhance your organization's reputation as an employer of choice.

by Aurélien Deschamps

Understanding the different levels of leadership in employer branding

What is Employer Branding?

•

29/12/2025

Understanding the different levels of leadership in employer branding

Explore how the various levels of leadership impact employer branding strategies and trends. Learn how leadership at every level shapes company reputation and talent attraction.

by Aurélien Deschamps

Understanding the impact of freeze branding on human identification

The Chilling Art of Freeze Branding on Human Skin

Employer Branding vs. Corporate Branding

•

12/06/2025

The Chilling Art of Freeze Branding on Human Skin

Employer Branding vs. Corporate Branding

•

12/06/2025

Understanding Nike's Brand Guidelines

Successful employer branding strategy examples that attract top talent

Case Studies

•

12/06/2025

Successful employer branding strategy examples that attract top talent

Employer Branding vs. Corporate Branding

•

12/06/2025

Why Nike Stands Out as the Best Brand

Exploring the Human Side of Liquid Nitrogen Branding

Employer Branding vs. Corporate Branding

•

12/06/2025

Exploring the Human Side of Liquid Nitrogen Branding

Employer Branding vs. Corporate Branding

•

12/06/2025

The Vibrant History of Nike's Iconic Brand Colors

Shining a Light on Employees: The Power of Employee Spotlight

Recognition and Rewards

•

12/06/2025

Shining a Light on Employees: The Power of Employee Spotlight

Employer Branding vs. Corporate Branding

•

12/06/2025

3 brand nike: exploring the evolution of sportswear with Russell Wilson

Surveys and Feedback

•

12/06/2025

Measuring and improving employer branding through surveys and feedback

Key Components

•

12/06/2025

Exploring Key Components of Employer Branding for Informed Insights

Employer Branding vs. Corporate Branding

•

12/06/2025

Words That Make Human Resources Uneasy

The Power of Language in Shaping Company Culture

Workplace Culture

•

12/06/2025

The Power of Language in Shaping Company Culture

Understanding the Values That Drive Salesforce

Defining Brand Values

•

12/06/2025

Understanding the Values That Drive Salesforce

Getting Started with Limited Brands ACES Employee Login

Onboarding Experience

•

12/06/2025

Getting Started with Limited Brands ACES Employee Login

Onboarding Experience

•

12/06/2025

Enhancing Your Brand by Bringing Interns Onboard

Understanding Employer Branding

How innovative talent acquisition solutions are shaping employer branding

What is Employer Branding?

•

28/12/2025

How innovative talent acquisition solutions are shaping employer branding

Explore how modern talent acquisition solutions are transforming employer branding, with insights on digital strategies, candidate experience, and the role of analytics in attracting top talent.

by Giselle Dubois

How direct sourcing strategy is reshaping employer branding

Employer Branding vs. Corporate Branding

•

28/12/2025

How direct sourcing strategy is reshaping employer branding

Explore how direct sourcing strategy is transforming employer branding, with insights on talent pools, candidate experience, technology, and future trends.

by Meghan Henderson

Developing an Employer Brand

How to build strong candidate relationships: best practices for effective management

Employee Value Proposition (EVP)

•

28/12/2025

How to build strong candidate relationships: best practices for effective management

Explore actionable candidate relationship management best practices to enhance your employer branding and attract top talent. Learn how to personalize communication, leverage technology, and create a positive candidate experience.

by Meghan Henderson

How team building events in NJ are shaping employer branding strategies

Employee Value Proposition (EVP)

•

26/12/2025

How team building events in NJ are shaping employer branding strategies

Explore how team building events in NJ are influencing employer branding trends, helping companies attract and retain top talent through innovative engagement and culture-building activities.

by Rahul Mishra

Promoting Employer Brand

Employee Value Proposition (EVP)

•

28/12/2025

How to build strong candidate relationships: best practices for effective management

Employee Value Proposition (EVP)

•

26/12/2025

How team building events in NJ are shaping employer branding strategies

How the family feud sales training game boosts employer branding

Employer Branding Campaigns

•

25/12/2025

How the family feud sales training game boosts employer branding

How team bonding activities in San Jose boost employer branding

Employee Advocacy

•

24/12/2025

How team bonding activities in San Jose boost employer branding

Employee Experience

How outdoor team building activities shape employer branding

Workplace Culture

•

26/12/2025

How outdoor team building activities shape employer branding

Explore how outdoor team building activities can enhance your employer branding strategy, foster engagement, and attract top talent. Learn practical ideas and trends for impactful team experiences.

How san diego team building activities shape employer branding

Explore how san diego team building activities can enhance your employer branding strategy. Learn about trends, challenges, and practical ideas for building a strong workplace culture.

by Meghan Henderson

Measuring and Improving

How employee surveys shape employer branding strategies

Surveys and Feedback

•

21/11/2025

How employee surveys shape employer branding strategies

Explore how werknemers onderzoek (employee surveys) can influence and improve employer branding strategies, helping organizations attract and retain top talent.

by Mariana Costa

How to use a csat calculator to enhance your employer branding strategy

ROI of Employer Branding

•

20/11/2025

How to use a csat calculator to enhance your employer branding strategy

Learn how a csat calculator can help you measure and improve employee satisfaction, a key factor in successful employer branding. Explore practical ways to integrate CSAT insights into your employer branding efforts.

by Nadia Khan

Articles by date

July 2024

October 2024

November 2024

December 2024

March 2025

April 2025

May 2025

June 2025

July 2025

August 2025