Enhance Your Employer Branding for a Competitive Edge

Great Survey 2025 - AI & Employer Branding

Take part in the Great Survey 2025 by HR-Tech Institute and discover how HR professionals are using artificial intelligence to attract top talent and boost employer brand visibility.

Participate

Employer Branding trends, made easy to follow

We help you understand what makes companies feel great to work for, and why that matters in everyday life.

From culture stories to real employee experience signals, we cover the ideas shaping how people choose where to apply, stay, and grow.

Our mission is simple - clear insights, practical examples, and a positive view of work.

What you will find here

Simple guides to get started with Understanding Employer Branding
Step-by-step ideas for Developing an Employer Brand
Ways brands show up online and in real life in Promoting Employer Brand
What makes work feel better in Employee Experience
Smart ways to learn and improve in Measuring and Improving

Explore the latest articles

Current trends

How to effectively measure employee engagement for stronger employer branding

What is Employer Branding?

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11/04/2026

by Sophie-Anne Lemoine

How to effectively measure employee engagement for stronger employer branding

Learn how to effectively measure employee engagement with surveys, KPIs, and actionable insights that strengthen performance, productivity, and employer branding.

Employee listening that makes people feel heard and engaged

What is Employer Branding?

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10/04/2026

Employee listening that makes people feel heard and engaged

Onboarding Experience

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10/04/2026

How a diversity and inclusion questionnaire can transform your employer brand

How to support a new employee who has not been through CI training yet

What is Employer Branding?

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10/04/2026

How to support a new employee who has not been through CI training yet

Creating a Brand Strategy

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20/03/2026

How workers profile insights are reshaping modern employer branding

Spotlight

Inclusion survey questions that truly strengthen employer branding

What is Employer Branding?

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19/03/2026

Inclusion survey questions that truly strengthen employer branding

Learn how well crafted inclusion survey questions, DEI surveys, and inclusive surveys strengthen workplace culture, employee engagement, and employer branding.

by Mariana Costa

Employer Branding Campaigns

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18/03/2026

Practical ideas to engage employees and strengthen your employer brand

In depth analysis of practical ideas to engage employees, support hybrid teams, and strengthen employer branding through trust, inclusion, and measurable initiatives.

by Mariana Costa

How to handle management challenges with stronger employer branding

What is Employer Branding?

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16/03/2026

How to handle management challenges with stronger employer branding

Learn how to handle management challenges through stronger employer branding, with practical strategies for leadership, communication, performance management, and team success.

by Elodie-Martine Lanvin

What an accelerated development program really means for future leaders

What is Employer Branding?

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15/03/2026

What an accelerated development program really means for future leaders

Understand what an accelerated development program really means, how it shapes future leaders, and why it is central to modern employer branding strategies.

by Nadia Khan

Powerful words that describe leadership skills in modern employer branding

What is Employer Branding?

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13/03/2026

Powerful words that describe leadership skills in modern employer branding

Learn how precise words that describe leadership skills shape employer branding, performance reviews and leadership development, helping companies attract and retain talent.

by Sophie-Anne Lemoine

What are some characteristics of a strong goal in employer branding

Creating a Brand Strategy

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12/03/2026

What are some characteristics of a strong goal in employer branding

Learn what makes a strong goal in employer branding, from SMART structures to performance metrics, psychology, and social media alignment for lasting impact.

by Liam O'Reilly

Organizational planning for employer branding that aligns people, purpose and performance

Creating a Brand Strategy

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11/03/2026

Organizational planning for employer branding that aligns people, purpose and performance

Learn how organizational planning, workforce planning and strategic objectives shape credible employer branding, align people with purpose and strengthen reputation.

by Mariana Costa

What is flexible pay and how it reshapes employer branding

What is Employer Branding?

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10/03/2026

What is flexible pay and how it reshapes employer branding

Understand what flexible pay is, how it works, and why it matters for financial wellbeing, payroll innovation, and modern employer branding strategies.

by Giselle Dubois

Creating a Brand Strategy

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09/03/2026

What are the challenges in management when building a credible employer brand

In depth analysis of what are the challenges in management for employer branding, from data driven leadership to hybrid work, culture alignment, and global teams.

by Meghan Henderson

How florida pto laws shape employer branding and employee trust

Importance of Employer Branding

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08/03/2026

How florida pto laws shape employer branding and employee trust

Learn how florida pto laws influence employer branding, trust, and retention. Understand policies on paid time off, payouts, and final wages in Florida.

Building effective social media policies for employees in a transparent workplace

Learn how effective social media policies for employees protect your company, enable employee advocacy, and strengthen employer branding with clear, practical guidelines.

by Liam O'Reilly

What is Employer Branding?

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06/03/2026

Understanding north carolina pto payout laws for a stronger employer brand

Learn how north carolina pto payout laws influence employer branding, employee trust and unpaid wages risks, and how clear policies on vacation and PTO support HR strategy.

by Liam O'Reilly

How aca compliance alpha reshapes employer branding in financial services

What is Employer Branding?

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05/03/2026

How aca compliance alpha reshapes employer branding in financial services

How aca compliance alpha is transforming employer branding in financial services, from regtech platforms and governance risk to employee compliance and talent attraction.

by Elodie-Martine Lanvin

What is Employer Branding?

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04/03/2026

How a thoughtful employee benefits strategy shapes a stronger employer brand

Explore how a thoughtful employee benefits strategy strengthens employer branding, supports health, time, and long term security, and improves employee retention.

by Meghan Henderson

Why every organization needs a meaningful human resources appreciation day

What is Employer Branding?

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02/03/2026

Why every organization needs a meaningful human resources appreciation day

Explore how human resources appreciation day can strengthen employer branding, elevate HR professionals, and turn recognition into lasting cultural impact.

by Sophie-Anne Lemoine

How peo for startups reshapes employer branding and growth

Career Page Optimization

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01/03/2026

How peo for startups reshapes employer branding and growth

Learn how a peo for startups transforms payroll, benefits, and compliance into a strategic employer branding asset for scaling tech businesses.

by Sophie-Anne Lemoine

Floating holiday policy as a strategic lever for employer branding

Employee Value Proposition (EVP)

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28/02/2026

Floating holiday policy as a strategic lever for employer branding

Learn how a thoughtful floating holiday policy boosts employer branding, supports work life balance, and strengthens trust through flexible, inclusive paid time off.

by Giselle Dubois

Creating a Brand Strategy

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26/02/2026

The essential hr checklist to strengthen your employer brand

Build a stronger employer brand with an essential hr checklist. From candidate experience to internal advocacy, learn the key steps HR teams should follow to stand out as an employer of choice.

by Xavier Bourgeois

KSAOs meaning for employer branding and modern talent decisions

Onboarding Experience

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26/02/2026

KSAOs meaning for employer branding and modern talent decisions

Understand KSAOs meaning in employer branding, from job analysis to employee development, and learn how knowledge, skills, abilities, and characteristics drive talent decisions.

by Liam O'Reilly

How social recruiting tools are reshaping employer branding

Social Media Strategies

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25/02/2026

How social recruiting tools are reshaping employer branding

Learn how social recruiting tools are transforming employer branding, from talent attraction and employee advocacy to analytics, content strategy, and candidate experience.

by Mariana Costa

Understanding the impact of freeze branding on human identification

The Chilling Art of Freeze Branding on Human Skin

Employer Branding vs. Corporate Branding

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12/06/2025

The Chilling Art of Freeze Branding on Human Skin

Employer Branding vs. Corporate Branding

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12/06/2025

Understanding Nike's Brand Guidelines

Successful employer branding strategy examples that attract top talent

Case Studies

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12/06/2025

Successful employer branding strategy examples that attract top talent

Employer Branding vs. Corporate Branding

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12/06/2025

Why Nike Stands Out as the Best Brand

Exploring the Human Side of Liquid Nitrogen Branding

Employer Branding vs. Corporate Branding

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12/06/2025

Exploring the Human Side of Liquid Nitrogen Branding

Employer Branding vs. Corporate Branding

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12/06/2025

The Vibrant History of Nike's Iconic Brand Colors

Shining a Light on Employees: The Power of Employee Spotlight

Recognition and Rewards

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12/06/2025

Shining a Light on Employees: The Power of Employee Spotlight

Employer Branding vs. Corporate Branding

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12/06/2025

3 brand nike: exploring the evolution of sportswear with Russell Wilson

Surveys and Feedback

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12/06/2025

Measuring and improving employer branding through surveys and feedback

Key Components

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12/06/2025

Exploring Key Components of Employer Branding for Informed Insights

Employer Branding vs. Corporate Branding

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12/06/2025

Words That Make Human Resources Uneasy

The Power of Language in Shaping Company Culture

Workplace Culture

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12/06/2025

The Power of Language in Shaping Company Culture

Understanding the Values That Drive Salesforce

Defining Brand Values

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12/06/2025

Understanding the Values That Drive Salesforce

Getting Started with Limited Brands ACES Employee Login

Onboarding Experience

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12/06/2025

Getting Started with Limited Brands ACES Employee Login

Onboarding Experience

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12/06/2025

Enhancing Your Brand by Bringing Interns Onboard

Understanding Employer Branding

How co employees reshape employer branding and shared workplace responsibility

What is Employer Branding?

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24/02/2026

How co employees reshape employer branding and shared workplace responsibility

Explore how co employees reshape employer branding, risk management, compensation, and culture while aligning shared employment arrangements with trust and compliance.

by Elodie-Martine Lanvin

How a PEO in California reshapes employer branding and employee trust

What is Employer Branding?

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23/02/2026

How a PEO in California reshapes employer branding and employee trust

How a PEO in California transforms employer branding by strengthening compliance, employee benefits, and risk management for small businesses and growing employers.

by Aurélien Deschamps

Developing an Employer Brand

How to build strong candidate relationships: best practices for effective management

Employee Value Proposition (EVP)

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28/12/2025

How to build strong candidate relationships: best practices for effective management

Explore actionable candidate relationship management best practices to enhance your employer branding and attract top talent. Learn how to personalize communication, leverage technology, and create a positive candidate experience.

by Meghan Henderson

How team building events in NJ are shaping employer branding strategies

Employee Value Proposition (EVP)

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26/12/2025

How team building events in NJ are shaping employer branding strategies

Explore how team building events in NJ are influencing employer branding trends, helping companies attract and retain top talent through innovative engagement and culture-building activities.

by Rahul Mishra

Promoting Employer Brand

How social media recruiting tools are reshaping employer branding

Social Media Strategies

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24/02/2026

How social media recruiting tools are reshaping employer branding

What is Employer Branding?

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24/02/2026

How co employees reshape employer branding and shared workplace responsibility

What is Employer Branding?

•

21/02/2026

Why every happy HR professional day strengthens your employer brand

Ways to demonstrate leadership in employer branding

Key Components

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31/12/2025

Ways to demonstrate leadership in employer branding

Employee Experience

What a review culture really means for employer branding

Workplace Culture

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24/02/2026

What a review culture really means for employer branding

Understand the real review culture definition and how it shapes employer branding, employee trust, and your reputation on and off review platforms.

by Giselle Dubois

How peo risk management strengthens employer branding and workplace trust

Importance of Employer Branding

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22/02/2026

How peo risk management strengthens employer branding and workplace trust

Explore how peo risk management, safety, and compliance strengthen employer branding, protect employees, and support small businesses in competitive labour markets.

by Elodie-Martine Lanvin

Measuring and Improving

Workplace Culture

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24/02/2026

What a review culture really means for employer branding

Understand the real review culture definition and how it shapes employer branding, employee trust, and your reputation on and off review platforms.

How employee surveys shape employer branding strategies

Explore how werknemers onderzoek (employee surveys) can influence and improve employer branding strategies, helping organizations attract and retain top talent.

by Mariana Costa