Employer Branding media

17/07/2026

Your employer brand in AI search results: a GEO primer for talent teams

Learn how employer brand AI search visibility is shifting from classic SEO to Generative Engine Optimization (GEO), with structured data examples, anonymized case studies, and a practical 5-step audit checklist for HR and talent leaders.

Nine percent more openings, eleven percent fewer applications: what the ICIMS data tells your EVP team

07/07/2026

Nine percent more openings, eleven percent fewer applications: what the ICIMS data tells your EVP team

The manager who cannot explain why this place is different costs more than a bad recruitment ad

Brand Messaging

08/07/2026

The manager who cannot explain why this place is different costs more than a bad recruitment ad

ROI of Employer Branding

13/07/2026

How to build an employer brand dashboard that gets budget renewed

The candidate rejection that builds your brand: turning a no into a reason to reapply

03/07/2026

The talent acquisition vs marketing turf war is over: here is who owns the employer brand

Spotlight

The hiring manager is your employer brand's weakest link

01/07/2026

The candidate rejection that builds your brand: turning a no into a reason to reapply

Learn how to turn every candidate rejection email into an employer brand asset. See candidate NPS benchmarks, practical rejection email templates, and a scalable protocol to improve reapply and referral rates.

Employee Advocacy

29/06/2026

The hiring manager is your employer brand's weakest link

Discover why the hiring manager interview is the moment of truth for your employer brand, how misaligned behaviour drives early attrition and cost per hire, and what talent acquisition leaders can do to fix it with data, training and structure.

51% of companies raised their employer branding budget: where the smart ones are spending it

26/06/2026

51% of companies raised their employer branding budget: where the smart ones are spending it

How to reallocate employer branding budget for higher ROI: move spend from generic paid reach to EVP clarity, employee advocacy, AI-era visibility, and experience improvements, while tracking cost per hire, quality of hire, and early attrition.

Belonging used to be the top driver of engagement: what replaced it and why

Employee Engagement

22/06/2026

Belonging used to be the top driver of engagement: what replaced it and why

Belonging is no longer the top driver of employee engagement. See what new engagement drivers Qualtrics and O.C. Tanner data reveal, and how change leadership, work life balance and AI policy clarity now shape employer branding strategies.

Employee Advocacy

17/06/2026

Alumni networks after layoffs: when former employees become your loudest brand signal

How layoffs reshape employer brands and why corporate alumni networks, humane offboarding and review management now define your loudest brand signal for candidates.

Key Components

16/06/2026

The brand-experience gap: when Glassdoor tells a different story than your careers page

How to close the gap between your careers page and Glassdoor by aligning employer brand authenticity with real employee experience and candidate feedback.

Employee Advocacy

24/06/2026

Employee content outperforms brand content 8 to 1: how to build a storytelling engine

Learn why employee-generated content outperforms brand posts by up to 8x, how to build an employee advocacy engine, set guardrails, measure ROI and turn authentic staff stories into a repeatable employer branding advantage.

Skills-based hiring one year in: what happened when companies dropped degree requirements

Case Studies

12/06/2026

Skills-based hiring one year in: what happened when companies dropped degree requirements

Skills-based hiring one year in: how dropping degree requirements changed candidate quality, diversity, internal mobility and employer branding for talent leaders.

The mid-year pulse that changes something: engagement surveys employees don't dread

Surveys and Feedback

12/06/2026

The mid-year pulse that changes something: engagement surveys employees don't dread

How to redesign the mid-year engagement survey into a short, actionable pulse that boosts trust, drives real change, and strengthens your employer brand.

19/06/2026

Employer branding campaigns that earned attention without buying it

Discover why the best employer branding campaigns look less like ads and more like honest employee stories, with data-backed case studies, measurement notes and key statistics on talent attraction and retention.

05/06/2026

The deskless worker EVP gap: your employer brand barely speaks to 80% of the workforce

Most EVPs are written for office workers and miss the 80% of employees who are deskless. Learn how to build a credible, data‑driven deskless worker EVP with clear KPIs, segment‑specific promises and sourced benchmarks on turnover, technology investment and engagement.

Preboarding is the new onboarding: what the best first impressions look like before day one

03/06/2026

Preboarding is the new onboarding: what the best first impressions look like before day one

Learn how a structured preboarding process protects early retention, strengthens your employer brand, and accelerates time to productivity with data-backed tactics for managers and HR leaders.

EVP anatomy: the five building blocks behind compelling employee value propositions

12/06/2026

EVP anatomy: the five building blocks behind compelling employee value propositions

A practical breakdown of EVP anatomy with five building blocks, real employee value proposition examples, and tactics to turn your employer brand into a credible decision tool.

Social Media Strategies

29/05/2026

CEO on LinkedIn: when executive visibility builds your employer brand and when it wrecks it

How a CEO’s LinkedIn presence now shapes employer brand, with data, real examples and a practical framework for internal comms, HR and marketing leaders.

25/05/2026

Beyond the rainbow logo: what LGBTQ+ employees actually need from your employer brand

Learn how to move LGBTQ employer branding beyond Pride Month optics to genuine workplace inclusion, with cited research, concrete examples and practical metrics HR leaders can use.

New research: LGBTQ+ employees read your June-only allyship as strategy, not values

Workplace Culture

20/05/2026

New research: LGBTQ+ employees read your June-only allyship as strategy, not values

Research on LGBTQ+ employees shows Pride Month timing shapes how workplace inclusion messages are judged. Learn why off-season advocacy, concrete policies, and year-round Pride communications matter for employer brand and retention.

The careers page audit: what candidates actually click, skip, and screenshot before applying

01/06/2026

The careers page audit: what candidates actually click, skip, and screenshot before applying

Evidence based guide to careers page best practices, showing what candidates actually read, skip and screenshot, and how to turn your career site into a high converting final filter.

Work-life balance passed pay as the top attractor: three moves your EVP team needs to make

22/05/2026

Work-life balance passed pay as the top attractor: three moves your EVP team needs to make

Work-life balance has overtaken pay as the top motivator. Learn how to rebuild your EVP, audit messaging, and link balance to change management and trust.

SmartRecruiters launches Winston and the recruiter's job description just changed

18/05/2026

SmartRecruiters launches Winston and the recruiter's job description just changed

Explore how SmartRecruiters’ Winston transforms ATS workflows into agentic AI hiring, reshaping recruiter roles, EVP, fraud prevention, and ethical, compliant candidate screening.

How to build an employer branding strategy that survives three CHROs

27/05/2026

How to build an employer branding strategy that survives three CHROs

Learn how to build an employer branding strategy that survives multiple CHROs by using employee voice, data, and governance. Includes EVP decision log guidance, governance tips, and employee content tactics.

Understanding Nike's Brand Guidelines

The Vibrant History of Nike's Iconic Brand Colors

Understanding the impact of freeze branding on human identification

Understanding the impact of freeze branding on human identification

Enhancing Your Brand by Bringing Interns Onboard

Shining a Light on Employees: The Power of Employee Spotlight

Recognition and Rewards

Shining a Light on Employees: The Power of Employee Spotlight

Words That Make Human Resources Uneasy

The Art and Impact of Human Skin Branding

The Art and Impact of Human Skin Branding

The Chilling Art of Freeze Branding on Human Skin

The Chilling Art of Freeze Branding on Human Skin

Improving employee experience through effective onboarding

Improving employee experience through effective onboarding

Human Branding: The Cold Truth

Enhancing Employee Satisfaction with Wellness Stipends

Health and Well-being

Enhancing Employee Satisfaction with Wellness Stipends

Getting Started with Limited Brands ACES Employee Login

Getting Started with Limited Brands ACES Employee Login

3 brand nike: exploring the evolution of sportswear with Russell Wilson

Twelve EVPs worth stealing from — what Patagonia, Netflix and HubSpot actually promise employees

21/04/2026

Twelve EVPs worth stealing from — what Patagonia, Netflix and HubSpot actually promise employees

Workplace Culture

13/06/2025

Three Words to Capture Work Culture

The Power of Language in Shaping Company Culture

Workplace Culture

What is Employer Branding?

The Power of Language in Shaping Company Culture

Understanding Employer Branding

03/07/2026

What a job applicant really is and why it shapes your employer brand

Learn what a job applicant is in modern recruitment, how internet applicant rules and ATS systems work, and why every applicant touchpoint shapes employer branding and compliance.

What Oracles layoff comms mess teaches HR about protecting the brand

What Oracle’s 2024–2026 layoffs reveal about employer brand, leadership communication and Glassdoor impact. Learn how to plan humane workforce reductions that protect reputation, trust and future hiring.

by Liam O'Reilly

Developing an Employer Brand

The funnel is flooded: why 2026s most valuable TA skill is not AI, its judgement

08/05/2026

The funnel is flooded: why 2026s most valuable TA skill is not AI, its judgement

Discover how AI in talent acquisition is reshaping employer branding. Learn why human judgment, transparent governance, and content that pre-qualifies candidates now define a credible employer brand in AI-enabled recruiting.

The EVP is not paused during layoffs — it is being read in full, for the first time

07/05/2026

The EVP is not paused during layoffs — it is being read in full, for the first time

How layoffs stress-test your EVP and employer brand. Learn what HubSpot, Stripe, Airbnb and Oracle taught the market, and how culture, severance and communication shape talent attraction after restructuring.

Promoting Employer Brand

From job posting definition to career page strategy: how to turn job descriptions into a talent magnet

12/07/2026

From job posting definition to career page strategy: how to turn job descriptions into a talent magnet

How to refine your hiring system for high impact job description optimization

11/07/2026

How to refine your hiring system for high impact job description optimization

How an edot job description program transforms your career page into a talent magnet

02/07/2026

How an edot job description program transforms your career page into a talent magnet

Crew Carwash beat In-N-Out and NVIDIA on Glassdoor. That is the problem with Best Places to Work

13/05/2026

Crew Carwash beat In-N-Out and NVIDIA on Glassdoor. That is the problem with Best Places to Work

Employee Experience

Recognition and Rewards

17/07/2026

What meaningful perks really are and how they transform employee experience

Clear analysis of what meaningful perks are, how perks and benefits shape employee experience, and how recognition, flexibility, and wellbeing perks transform employer branding.

How to celebrate Christmas in the office while strengthening workplace culture

Learn how to celebrate Christmas in the office with inclusive, well designed holiday office parties that strengthen employer branding, support culture, and boost employee engagement.

by Aurélien Deschamps

Measuring and Improving

The eNPS benchmark conversation is mostly noise — here is what the number actually tells you

Employer Brand Metrics

15/05/2026

The eNPS benchmark conversation is mostly noise — here is what the number actually tells you

Learn what employee Net Promoter Score (eNPS) really measures, how to use employee net promoter score benchmarks by industry, and how to link eNPS trends to attrition, referrals, and employer branding decisions.