Employer Branding media

22/06/2026

Belonging used to be the top driver of engagement: what replaced it and why

Belonging is no longer the top driver of employee engagement. See what new engagement drivers Qualtrics and O.C. Tanner data reveal, and how change leadership, work life balance and AI policy clarity now shape employer branding strategies.

Employee Advocacy

17/06/2026

Alumni networks after layoffs: when former employees become your loudest brand signal

Key Components

16/06/2026

The brand-experience gap: when Glassdoor tells a different story than your careers page

Skills-based hiring one year in: what happened when companies dropped degree requirements

Case Studies

12/06/2026

Skills-based hiring one year in: what happened when companies dropped degree requirements

The mid-year pulse that changes something: engagement surveys employees don't dread

Surveys and Feedback

Employer Branding Campaigns

12/06/2026

The mid-year pulse that changes something: engagement surveys employees don't dread

Spotlight

19/06/2026

Employer branding campaigns that earned attention without buying it

Discover why the best employer branding campaigns look less like ads and more like honest employee stories, with data-backed case studies, measurement notes and key statistics on talent attraction and retention.

05/06/2026

The deskless worker EVP gap: your employer brand barely speaks to 80% of the workforce

Most EVPs are written for office workers and miss the 80% of employees who are deskless. Learn how to build a credible, data‑driven deskless worker EVP with clear KPIs, segment‑specific promises and sourced benchmarks on turnover, technology investment and engagement.

Preboarding is the new onboarding: what the best first impressions look like before day one

Onboarding Experience

03/06/2026

Preboarding is the new onboarding: what the best first impressions look like before day one

Learn how a structured preboarding process protects early retention, strengthens your employer brand, and accelerates time to productivity with data-backed tactics for managers and HR leaders.

EVP anatomy: the five building blocks behind compelling employee value propositions

12/06/2026

EVP anatomy: the five building blocks behind compelling employee value propositions

A practical breakdown of EVP anatomy with five building blocks, real employee value proposition examples, and tactics to turn your employer brand into a credible decision tool.

Social Media Strategies

29/05/2026

CEO on LinkedIn: when executive visibility builds your employer brand and when it wrecks it

How a CEO’s LinkedIn presence now shapes employer brand, with data, real examples and a practical framework for internal comms, HR and marketing leaders.

25/05/2026

Beyond the rainbow logo: what LGBTQ+ employees actually need from your employer brand

Learn how to move LGBTQ employer branding beyond Pride Month optics to genuine workplace inclusion, with cited research, concrete examples and practical metrics HR leaders can use.

New research: LGBTQ+ employees read your June-only allyship as strategy, not values

20/05/2026

New research: LGBTQ+ employees read your June-only allyship as strategy, not values

Research on LGBTQ+ employees shows Pride Month timing shapes how workplace inclusion messages are judged. Learn why off-season advocacy, concrete policies, and year-round Pride communications matter for employer brand and retention.

The careers page audit: what candidates actually click, skip, and screenshot before applying

01/06/2026

The careers page audit: what candidates actually click, skip, and screenshot before applying

Evidence based guide to careers page best practices, showing what candidates actually read, skip and screenshot, and how to turn your career site into a high converting final filter.

Work-life balance passed pay as the top attractor: three moves your EVP team needs to make

22/05/2026

Work-life balance passed pay as the top attractor: three moves your EVP team needs to make

Work-life balance has overtaken pay as the top motivator. Learn how to rebuild your EVP, audit messaging, and link balance to change management and trust.

SmartRecruiters launches Winston and the recruiter's job description just changed

Creating a Brand Strategy

18/05/2026

SmartRecruiters launches Winston and the recruiter's job description just changed

Explore how SmartRecruiters’ Winston transforms ATS workflows into agentic AI hiring, reshaping recruiter roles, EVP, fraud prevention, and ethical, compliant candidate screening.

How to build an employer branding strategy that survives three CHROs

27/05/2026

How to build an employer branding strategy that survives three CHROs

Learn how to build an employer branding strategy that survives multiple CHROs by using employee voice, data, and governance. Includes EVP decision log guidance, governance tips, and employee content tactics.

The eNPS benchmark conversation is mostly noise — here is what the number actually tells you

Employer Brand Metrics

Employer Branding Campaigns

15/05/2026

The eNPS benchmark conversation is mostly noise — here is what the number actually tells you

Learn what employee Net Promoter Score (eNPS) really measures, how to use employee net promoter score benchmarks by industry, and how to link eNPS trends to attrition, referrals, and employer branding decisions.

Crew Carwash beat In-N-Out and NVIDIA on Glassdoor. That is the problem with Best Places to Work

Creating a Brand Strategy

13/05/2026

Crew Carwash beat In-N-Out and NVIDIA on Glassdoor. That is the problem with Best Places to Work

Explore why the best employer branding campaigns rarely match Best Places to Work 2024 rankings, how Glassdoor, Great Place to Work and LinkedIn measure employers differently, and how HR leaders should use these signals without believing their own hype.

The funnel is flooded: why 2026s most valuable TA skill is not AI, its judgement

08/05/2026

The funnel is flooded: why 2026s most valuable TA skill is not AI, its judgement

Discover how AI in talent acquisition is reshaping employer branding. Learn why human judgment, transparent governance, and content that pre-qualifies candidates now define a credible employer brand in AI-enabled recruiting.

Mental Health Awareness Month: the benefits HR talks about vs the ones employees actually use

08/05/2026

Mental Health Awareness Month: the benefits HR talks about vs the ones employees actually use

Psychological safety is now the sharpest test of your employer brand. Why manager behaviour, not benefits, drives mental health, trust and team performance.

The EVP is not paused during layoffs — it is being read in full, for the first time

07/05/2026

The EVP is not paused during layoffs — it is being read in full, for the first time

How layoffs stress-test your EVP and employer brand. Learn what HubSpot, Stripe, Airbnb and Oracle taught the market, and how culture, severance and communication shape talent attraction after restructuring.

Employee retention strategies that are actually worth funding in 2026 — ranked by ROI

Employee Engagement

12/05/2026

Employee retention strategies that are actually worth funding in 2026 — ranked by ROI

Evidence-based employee retention strategies for CHROs: how manager quality, internal mobility, recognition and pay transparency reduce turnover and improve engagement across teams.

Employer branding on LinkedIn when every competitor has the same AI agent sourcing the same people

Social Media Strategies

Campus hiring in 2026 — what Gen Z is actually reading on your careers page

07/05/2026

Employer branding on LinkedIn when every competitor has the same AI agent sourcing the same people

Learn how to turn employer branding on LinkedIn from noise into a signal that drives qualified candidates, with data-backed tactics, content taxonomy, employee advocacy and a weekly checklist for Talent Acquisition leaders.

by Sophie-Anne Lemoine

72% of CHROs admit their EVP needs rewriting. Gartner is right — and most will get the rewrite wrong

01/05/2026

Campus hiring in 2026 — what Gen Z is actually reading on your careers page

Learn how Gen Z workplace expectations around pay transparency, mental health, work life balance and hybrid events are reshaping campus recruiting, employer branding and early career talent strategies.

by Sophie-Anne Lemoine

29/04/2026

72% of CHROs admit their EVP needs rewriting. Gartner is right — and most will get the rewrite wrong

Learn how to run an employer brand audit that turns your EVP into a two-way contract, links employer branding metrics to business outcomes, and reduces regretted attrition.

by Nadia Khan

Understanding the impact of freeze branding on human identification

The Chilling Art of Freeze Branding on Human Skin

The Chilling Art of Freeze Branding on Human Skin

Understanding Nike's Brand Guidelines

Successful employer branding strategy examples that attract top talent

Case Studies

Successful employer branding strategy examples that attract top talent

Why Nike Stands Out as the Best Brand

Exploring the Human Side of Liquid Nitrogen Branding

Exploring the Human Side of Liquid Nitrogen Branding

The Vibrant History of Nike's Iconic Brand Colors

Shining a Light on Employees: The Power of Employee Spotlight

Recognition and Rewards

Shining a Light on Employees: The Power of Employee Spotlight

3 brand nike: exploring the evolution of sportswear with Russell Wilson

Surveys and Feedback

Measuring and improving employer branding through surveys and feedback

Key Components

Exploring Key Components of Employer Branding for Informed Insights

Words That Make Human Resources Uneasy

The Power of Language in Shaping Company Culture

The Power of Language in Shaping Company Culture

Understanding the Values That Drive Salesforce

Defining Brand Values

Understanding the Values That Drive Salesforce

Getting Started with Limited Brands ACES Employee Login

Onboarding Experience

Getting Started with Limited Brands ACES Employee Login

Onboarding Experience

Enhancing Your Brand by Bringing Interns Onboard

Understanding Employer Branding

Case Studies

What is Employer Branding?

20/04/2026

What Oracles layoff comms mess teaches HR about protecting the brand

What Oracle’s 2024–2026 layoffs reveal about employer brand, leadership communication and Glassdoor impact. Learn how to plan humane workforce reductions that protect reputation, trust and future hiring.

by Liam O'Reilly

What defines the true qualities of a good boss in modern workplaces

The employer branding strategy doc actually used at companies that dont waste HR budget

13/04/2026

What defines the true qualities of a good boss in modern workplaces

Explore the real qualities of a good boss, how leadership shapes employer branding, and which traits modern employees value most in managers.

by Liam O'Reilly

Developing an Employer Brand

Creating a Brand Strategy

24/04/2026

The employer branding strategy doc actually used at companies that dont waste HR budget

Learn how to build an employer branding strategy that reads like a business plan, with clear EVP, proof, distribution, measurement and governance that finance and talent leaders can act on.

by Giselle Dubois

Twelve EVPs worth stealing from — what Patagonia, Netflix and HubSpot actually promise employees

21/04/2026

Twelve EVPs worth stealing from — what Patagonia, Netflix and HubSpot actually promise employees

See real employee value proposition (EVP) examples from Patagonia, Netflix, Spotify, Unilever, Salesforce, SAP, Accenture and more — with links to culture decks, policies and reports, plus a simple framework to stress test your own EVP.

by Nadia Khan

Promoting Employer Brand

Social Media Strategies

27/04/2026

LinkedIn Hiring Assistant and the quiet redesign of the TA org chart

16/04/2026

Candidate experience that still wins in an AI-flooded funnel — practices that hold up

28/04/2026

Candidate experience that still wins in an AI-flooded funnel — practices that hold up

Employee Advocacy

14/05/2026

Glassdoor review management: an IC-led playbook that does not involve bribing employees for 5-stars

Employee Experience

Say it plainly: RTO is the new layoff — and CHROs are the ones who have to own that

Glassdoor review management: an IC-led playbook that does not involve bribing employees for 5-stars

23/04/2026

Say it plainly: RTO is the new layoff — and CHROs are the ones who have to own that

Hybrid work culture and RTO mandates now define your employer brand. Learn how CHROs can design transparent hybrid policies, equip managers with honest scripts, and use a simple “why we meet in person” framework to build trust and reduce attrition.

Ubisofts five-day RTO is not about collaboration — heres what culture teams should actually watch

Analysis of Ubisoft’s 2024 RTO policy and restructuring, with practical guidance for employer brand leaders on hybrid work culture, Glassdoor signals, and metrics to track the impact of return-to-office decisions on trust and retention.

by Aurélien Deschamps

Measuring and Improving

Employee Advocacy

How to measure employer brand without a brand-health index nobody believes

14/05/2026

Glassdoor review management: an IC-led playbook that does not involve bribing employees for 5-stars

Learn how to turn Glassdoor review management into an internal communications asset. Use a practical taxonomy, response templates, OKRs, and metrics to strengthen your employer brand and company reputation.

by Liam O'Reilly

Employer Brand Metrics