Enhance Your Employer Branding for a Competitive Edge

Employer Branding trends, made easy to follow

We help you understand what makes companies feel great to work for, and why that matters in everyday life.

From culture stories to real employee experience signals, we cover the ideas shaping how people choose where to apply, stay, and grow.

Our mission is simple - clear insights, practical examples, and a positive view of work.

What you will find here

Simple guides to get started with Understanding Employer Branding
Step-by-step ideas for Developing an Employer Brand
Ways brands show up online and in real life in Promoting Employer Brand
What makes work feel better in Employee Experience
Smart ways to learn and improve in Measuring and Improving

Explore the latest articles

Current trends

Preboarding is the new onboarding: what the best first impressions look like before day one

Onboarding Experience

•

03/06/2026

Preboarding is the new onboarding: what the best first impressions look like before day one

Learn how a structured preboarding process protects early retention, strengthens your employer brand, and accelerates time to productivity with data-backed tactics for managers and HR leaders.

Social Media Strategies

•

29/05/2026

CEO on LinkedIn: when executive visibility builds your employer brand and when it wrecks it

Employee Value Proposition (EVP)

•

25/05/2026

Beyond the rainbow logo: what LGBTQ+ employees actually need from your employer brand

New research: LGBTQ+ employees read your June-only allyship as strategy, not values

Workplace Culture

•

20/05/2026

New research: LGBTQ+ employees read your June-only allyship as strategy, not values

The careers page audit: what candidates actually click, skip, and screenshot before applying

Career Page Optimization

•

01/06/2026

The careers page audit: what candidates actually click, skip, and screenshot before applying

Spotlight

Work-life balance passed pay as the top attractor: three moves your EVP team needs to make

Employee Value Proposition (EVP)

•

22/05/2026

Work-life balance passed pay as the top attractor: three moves your EVP team needs to make

Work-life balance has overtaken pay as the top motivator. Learn how to rebuild your EVP, audit messaging, and link balance to change management and trust.

SmartRecruiters launches Winston and the recruiter's job description just changed

Employee Value Proposition (EVP)

•

18/05/2026

SmartRecruiters launches Winston and the recruiter's job description just changed

Explore how SmartRecruiters’ Winston transforms ATS workflows into agentic AI hiring, reshaping recruiter roles, EVP, fraud prevention, and ethical, compliant candidate screening.

How to build an employer branding strategy that survives three CHROs

Creating a Brand Strategy

•

27/05/2026

How to build an employer branding strategy that survives three CHROs

Learn how to build an employer branding strategy that survives multiple CHROs by using employee voice, data, and governance. Includes EVP decision log guidance, governance tips, and employee content tactics.

The eNPS benchmark conversation is mostly noise — here is what the number actually tells you

Employer Brand Metrics

•

15/05/2026

The eNPS benchmark conversation is mostly noise — here is what the number actually tells you

Learn what employee Net Promoter Score (eNPS) really measures, how to use employee net promoter score benchmarks by industry, and how to link eNPS trends to attrition, referrals, and employer branding decisions.

Crew Carwash beat In-N-Out and NVIDIA on Glassdoor. That is the problem with Best Places to Work

Employer Branding Campaigns

•

13/05/2026

Crew Carwash beat In-N-Out and NVIDIA on Glassdoor. That is the problem with Best Places to Work

Explore why the best employer branding campaigns rarely match Best Places to Work 2024 rankings, how Glassdoor, Great Place to Work and LinkedIn measure employers differently, and how HR leaders should use these signals without believing their own hype.

The funnel is flooded: why 2026s most valuable TA skill is not AI, its judgement

Creating a Brand Strategy

•

08/05/2026

The funnel is flooded: why 2026s most valuable TA skill is not AI, its judgement

Discover how AI in talent acquisition is reshaping employer branding. Learn why human judgment, transparent governance, and content that pre-qualifies candidates now define a credible employer brand in AI-enabled recruiting.

Mental Health Awareness Month: the benefits HR talks about vs the ones employees actually use

Workplace Culture

•

08/05/2026

Mental Health Awareness Month: the benefits HR talks about vs the ones employees actually use

Psychological safety is now the sharpest test of your employer brand. Why manager behaviour, not benefits, drives mental health, trust and team performance.

The EVP is not paused during layoffs — it is being read in full, for the first time

Employee Value Proposition (EVP)

•

07/05/2026

The EVP is not paused during layoffs — it is being read in full, for the first time

How layoffs stress-test your EVP and employer brand. Learn what HubSpot, Stripe, Airbnb and Oracle taught the market, and how culture, severance and communication shape talent attraction after restructuring.

Employee retention strategies that are actually worth funding in 2026 — ranked by ROI

Employee Engagement

•

12/05/2026

Employee retention strategies that are actually worth funding in 2026 — ranked by ROI

Evidence-based employee retention strategies for CHROs: how manager quality, internal mobility, recognition and pay transparency reduce turnover and improve engagement across teams.

Employer branding on LinkedIn when every competitor has the same AI agent sourcing the same people

Social Media Strategies

•

07/05/2026

Employer branding on LinkedIn when every competitor has the same AI agent sourcing the same people

Learn how to turn employer branding on LinkedIn from noise into a signal that drives qualified candidates, with data-backed tactics, content taxonomy, employee advocacy and a weekly checklist for Talent Acquisition leaders.

by Sophie-Anne Lemoine

Campus hiring in 2026 — what Gen Z is actually reading on your careers page

Career Page Optimization

•

01/05/2026

Campus hiring in 2026 — what Gen Z is actually reading on your careers page

Learn how Gen Z workplace expectations around pay transparency, mental health, work life balance and hybrid events are reshaping campus recruiting, employer branding and early career talent strategies.

by Sophie-Anne Lemoine

72% of CHROs admit their EVP needs rewriting. Gartner is right — and most will get the rewrite wrong

Employee Value Proposition (EVP)

•

29/04/2026

72% of CHROs admit their EVP needs rewriting. Gartner is right — and most will get the rewrite wrong

Learn how to run an employer brand audit that turns your EVP into a two-way contract, links employer branding metrics to business outcomes, and reduces regretted attrition.

by Nadia Khan

LinkedIn Hiring Assistant and the quiet redesign of the TA org chart

Social Media Strategies

•

27/04/2026

LinkedIn Hiring Assistant and the quiet redesign of the TA org chart

Explore how AI in talent acquisition is reshaping recruiter productivity, sourcer and closer roles, employer branding on career pages, and CHRO strategy, with data from Certis, LinkedIn, Korn Ferry and Gartner.

by Aurélien Deschamps

Ubisofts five-day RTO is not about collaboration — heres what culture teams should actually watch

Workplace Culture

•

22/04/2026

Ubisofts five-day RTO is not about collaboration — heres what culture teams should actually watch

Analysis of Ubisoft’s 2024 RTO policy and restructuring, with practical guidance for employer brand leaders on hybrid work culture, Glassdoor signals, and metrics to track the impact of return-to-office decisions on trust and retention.

by Aurélien Deschamps

Say it plainly: RTO is the new layoff — and CHROs are the ones who have to own that

Workplace Culture

•

23/04/2026

Say it plainly: RTO is the new layoff — and CHROs are the ones who have to own that

Hybrid work culture and RTO mandates now define your employer brand. Learn how CHROs can design transparent hybrid policies, equip managers with honest scripts, and use a simple “why we meet in person” framework to build trust and reduce attrition.

by Giselle Dubois

Glassdoor review management: an IC-led playbook that does not involve bribing employees for 5-stars

Employee Advocacy

•

14/05/2026

Glassdoor review management: an IC-led playbook that does not involve bribing employees for 5-stars

Learn how to turn Glassdoor review management into an internal communications asset. Use a practical taxonomy, response templates, OKRs, and metrics to strengthen your employer brand and company reputation.

by Liam O'Reilly

The onboarding program that survives the hybrid era — what to actually hand new hires in week one

Onboarding Experience

•

11/05/2026

The onboarding program that survives the hybrid era — what to actually hand new hires in week one

Learn how to turn your onboarding program template into a true employer brand asset. See data from SHRM, BambooHR, Gallup and LinkedIn, plus copy-and-paste 14-day and 30/60/90 onboarding templates for hybrid and remote teams.

by Elodie-Martine Lanvin

Employee advocacy programs that dont die after 90 days

Employee Advocacy

•

07/05/2026

Employee advocacy programs that dont die after 90 days

Most employee advocacy programs spike then die within 90 days. Learn how internal communications, employer brand and talent acquisition can co-own a sustainable advocacy strategy, with clear KPIs, a 90-day pilot plan and real-world benchmarks from LinkedIn, Hootsuite and Adobe.

by Rahul Mishra

How to measure employer brand without a brand-health index nobody believes

Employer Brand Metrics

•

30/04/2026

How to measure employer brand without a brand-health index nobody believes

Learn how to measure employer brand ROI with a six-number dashboard that links employer branding to offer acceptance, quality of hire, eNPS, regrettable attrition, cost per hire and referrals, using clear formulas, benchmarks and attribution techniques.

by Rahul Mishra

Candidate experience that still wins in an AI-flooded funnel — practices that hold up

Career Page Optimization

•

28/04/2026

Candidate experience that still wins in an AI-flooded funnel — practices that hold up

Learn how to turn your career site into a powerful employer brand signal with candidate experience best practices, faster response times, structured interviewer training, AI-aware recruiting and data-driven experience surveys.

by Xavier Bourgeois

Understanding the impact of freeze branding on human identification

The Chilling Art of Freeze Branding on Human Skin

Employer Branding vs. Corporate Branding

•

12/06/2025

The Chilling Art of Freeze Branding on Human Skin

Employer Branding vs. Corporate Branding

•

12/06/2025

Understanding Nike's Brand Guidelines

Successful employer branding strategy examples that attract top talent

Case Studies

•

12/06/2025

Successful employer branding strategy examples that attract top talent

Employer Branding vs. Corporate Branding

•

12/06/2025

Why Nike Stands Out as the Best Brand

Exploring the Human Side of Liquid Nitrogen Branding

Employer Branding vs. Corporate Branding

•

12/06/2025

Exploring the Human Side of Liquid Nitrogen Branding

Employer Branding vs. Corporate Branding

•

12/06/2025

The Vibrant History of Nike's Iconic Brand Colors

Shining a Light on Employees: The Power of Employee Spotlight

Recognition and Rewards

•

12/06/2025

Shining a Light on Employees: The Power of Employee Spotlight

Employer Branding vs. Corporate Branding

•

12/06/2025

3 brand nike: exploring the evolution of sportswear with Russell Wilson

Surveys and Feedback

•

12/06/2025

Measuring and improving employer branding through surveys and feedback

Key Components

•

12/06/2025

Exploring Key Components of Employer Branding for Informed Insights

Employer Branding vs. Corporate Branding

•

12/06/2025

Words That Make Human Resources Uneasy

The Power of Language in Shaping Company Culture

Workplace Culture

•

12/06/2025

The Power of Language in Shaping Company Culture

Understanding the Values That Drive Salesforce

Defining Brand Values

•

12/06/2025

Understanding the Values That Drive Salesforce

Getting Started with Limited Brands ACES Employee Login

Onboarding Experience

•

12/06/2025

Getting Started with Limited Brands ACES Employee Login

Onboarding Experience

•

12/06/2025

Enhancing Your Brand by Bringing Interns Onboard

Understanding Employer Branding

Case Studies

•

20/04/2026

What Oracles layoff comms mess teaches HR about protecting the brand

What Oracle’s 2024–2026 layoffs reveal about employer brand, leadership communication and Glassdoor impact. Learn how to plan humane workforce reductions that protect reputation, trust and future hiring.

by Liam O'Reilly

What defines the true qualities of a good boss in modern workplaces

What is Employer Branding?

•

13/04/2026

What defines the true qualities of a good boss in modern workplaces

Explore the real qualities of a good boss, how leadership shapes employer branding, and which traits modern employees value most in managers.

by Liam O'Reilly

Developing an Employer Brand

The employer branding strategy doc actually used at companies that dont waste HR budget

Creating a Brand Strategy

•

24/04/2026

The employer branding strategy doc actually used at companies that dont waste HR budget

Learn how to build an employer branding strategy that reads like a business plan, with clear EVP, proof, distribution, measurement and governance that finance and talent leaders can act on.

by Giselle Dubois

Twelve EVPs worth stealing from — what Patagonia, Netflix and HubSpot actually promise employees

Employee Value Proposition (EVP)

•

21/04/2026

Twelve EVPs worth stealing from — what Patagonia, Netflix and HubSpot actually promise employees

See real employee value proposition (EVP) examples from Patagonia, Netflix, Spotify, Unilever, Salesforce, SAP, Accenture and more — with links to culture decks, policies and reports, plus a simple framework to stress test your own EVP.

by Nadia Khan

Promoting Employer Brand

Career Page Optimization

•

16/04/2026

Candidate experience that still wins in an AI-flooded funnel — practices that hold up

Employer Branding Campaigns

•

18/03/2026

Practical ideas to engage employees and strengthen your employer brand

Creating a Brand Strategy

•

09/03/2026

What are the challenges in management when building a credible employer brand

Building effective social media policies for employees in a transparent workplace

Brand Messaging

•

07/03/2026

Building effective social media policies for employees in a transparent workplace

Employee Experience

Case Studies

•

20/04/2026

What Oracles layoff comms mess teaches HR about protecting the brand

by Liam O'Reilly

Onboarding Experience

•

10/04/2026

How a diversity and inclusion questionnaire can transform your employer brand

Learn how a diversity and inclusion questionnaire can reveal real employee experience, strengthen workplace culture and elevate your employer brand with credible data.

by Mariana Costa

Measuring and Improving

Creating a Brand Strategy

•

20/03/2026

How workers profile insights are reshaping modern employer branding

Explore how workers profile insights, employee data, and ethical HR practices are reshaping employer branding, safety, and career mobility across modern organizations.

by Meghan Henderson

Inclusion survey questions that truly strengthen employer branding

What is Employer Branding?

•

19/03/2026

Inclusion survey questions that truly strengthen employer branding

Learn how well crafted inclusion survey questions, DEI surveys, and inclusive surveys strengthen workplace culture, employee engagement, and employer branding.

by Mariana Costa