Enhance Your Employer Branding for a Competitive Edge

Great Survey 2025 - AI & Employer Branding

Take part in the Great Survey 2025 by HR-Tech Institute and discover how HR professionals are using artificial intelligence to attract top talent and boost employer brand visibility.

Participate

Employer Branding trends, made easy to follow

We help you understand what makes companies feel great to work for, and why that matters in everyday life.

From culture stories to real employee experience signals, we cover the ideas shaping how people choose where to apply, stay, and grow.

Our mission is simple - clear insights, practical examples, and a positive view of work.

What you will find here

Simple guides to get started with Understanding Employer Branding
Step-by-step ideas for Developing an Employer Brand
Ways brands show up online and in real life in Promoting Employer Brand
What makes work feel better in Employee Experience
Smart ways to learn and improve in Measuring and Improving

Explore the latest articles

Spotlight

How a productivity consultant can transform your employer branding strategy

Employer Branding vs. Corporate Branding

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23/12/2025

How a productivity consultant can transform your employer branding strategy

Explore how partnering with a productivity consultant can enhance your employer branding efforts, improve workplace culture, and attract top talent. Learn about the latest trends and practical steps for impactful results.

How led teams are shaping the future of employer branding

Explore how led teams influence employer branding trends, from leadership styles to employee engagement and digital transformation. Learn what makes led teams a key factor in attracting top talent.

by Giselle Dubois

How team building consultants shape employer branding strategies

Employer Branding vs. Corporate Branding

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22/12/2025

How team building consultants shape employer branding strategies

Explore how team building consultants influence employer branding trends, foster workplace culture, and help organizations attract top talent through effective team development.

by Giselle Dubois

How effective retail business communications shape employer branding

Employer Branding vs. Corporate Branding

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21/12/2025

How effective retail business communications shape employer branding

Explore how retail business communications influence employer branding, with insights on internal messaging, leadership transparency, and employee engagement strategies.

How to recognize when your talent is truly valued at work

Explore the key signs your talent is valued in the workplace. Learn how employer branding trends reveal what makes employees feel appreciated and respected.

by Liam O'Reilly

How indirect compensation shapes recruitment and retention strategies

Employee Value Proposition (EVP)

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20/12/2025

How indirect compensation shapes recruitment and retention strategies

Explore how indirect compensation plays a crucial role in attracting and keeping top talent. Understand its impact on employer branding and why it matters for recruitment and retention.

How culture and character shape employer branding trends

Explore how culture and character influence employer branding trends, and learn how organizations can leverage these elements to attract and retain top talent.

by Elodie-Martine Lanvin

How change management speakers shape employer branding strategies

Employer Branding vs. Corporate Branding

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18/12/2025

How change management speakers shape employer branding strategies

Explore how change management speakers influence employer branding trends, helping organizations navigate transformation and attract top talent through effective communication and leadership.

by Giselle Dubois

How b2b event marketing is shaping employer branding strategies

Employer Branding vs. Corporate Branding

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18/12/2025

How b2b event marketing is shaping employer branding strategies

Explore how b2b event marketing is influencing employer branding trends, with insights on engagement, authenticity, and talent attraction for organizations.

by Meghan Henderson

How titan talent is reshaping employer branding

Employer Branding vs. Corporate Branding

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17/12/2025

How titan talent is reshaping employer branding

Explore how titan talent is influencing employer branding trends, from redefining workplace culture to leveraging technology for talent attraction. Learn actionable insights for building a strong employer brand.

by Nadia Khan

How visionary recruiters shape employer branding for eos companies

Employer Branding vs. Corporate Branding

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17/12/2025

How visionary recruiters shape employer branding for eos companies

Explore how visionary recruiters are redefining employer branding for eos companies, with insights on strategies, challenges, and the future of talent attraction.

by Meghan Henderson

How to navigate hr compliance for small business success

What is Employer Branding?

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17/12/2025

How to navigate hr compliance for small business success

Explore practical strategies and insights on hr compliance for small business, focusing on how it impacts employer branding and helps attract top talent.

by Rahul Mishra

Celebrating hr professional day: how employer branding is evolving

Importance of Employer Branding

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16/12/2025

Celebrating hr professional day: how employer branding is evolving

Explore the latest employer branding trends on hr professional day. Learn how HR professionals are shaping workplace culture, adapting to remote work, and leveraging technology to attract top talent.

by Liam O'Reilly

How project management recruitment agencies shape employer branding trends

Employer Branding vs. Corporate Branding

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13/12/2025

How project management recruitment agencies shape employer branding trends

Explore how project management recruitment agencies influence employer branding trends, attract top talent, and help organizations stand out in a competitive market.

by Xavier Bourgeois

How pay equity software is shaping employer branding strategies

Importance of Employer Branding

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12/12/2025

How pay equity software is shaping employer branding strategies

Explore how pay equity software is transforming employer branding, helping organizations build trust, attract talent, and promote workplace fairness. Learn about the latest trends and practical insights for HR leaders.

by Sophie-Anne Lemoine

How to effectively manage a contingent workforce for stronger employer branding

Importance of Employer Branding

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10/12/2025

How to effectively manage a contingent workforce for stronger employer branding

Explore practical strategies for managing a contingent workforce and learn how it impacts employer branding. Get insights on communication, integration, and building a positive reputation with flexible talent.

by Rahul Mishra

Understanding direct sourcing in employer branding: a modern approach to talent acquisition

What is Employer Branding?

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09/12/2025

Understanding direct sourcing in employer branding: a modern approach to talent acquisition

Explore what direct sourcing means in the context of employer branding, why it matters, and how organizations can leverage it to attract top talent. Learn about the benefits, challenges, and strategies for effective direct sourcing.

by Liam O'Reilly

Creating a Brand Strategy

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09/12/2025

How to build a strong employer brand through effective contingent talent management

Explore how organizations can enhance their employer brand by mastering contingent talent management. Learn about strategies, challenges, and best practices for integrating contingent workers into your brand story.

by Xavier Bourgeois

How enterprise RPO shapes employer branding strategies

Employer Branding vs. Corporate Branding

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09/12/2025

How enterprise RPO shapes employer branding strategies

Explore how enterprise RPO influences employer branding trends, helping organizations attract and retain top talent through strategic recruitment partnerships.

by Nadia Khan

How behavioral strengths shape modern employer branding

Importance of Employer Branding

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08/12/2025

How behavioral strengths shape modern employer branding

Explore how behavioral strengths influence employer branding trends, helping organizations attract and retain top talent. Learn about the impact of soft skills, leadership, and authentic communication in building a strong employer brand.

by Xavier Bourgeois