Employee Value Proposition (EVP) • 05/06/2026 The deskless worker EVP gap: your employer brand barely speaks to 80% of the workforce Most EVPs are written for office workers and miss the 80% of employees who are deskless. Learn how to build a credible, data‑driven deskless worker EVP with clear KPIs, segment‑specific promises and sourced benchmarks on turnover, technology investment and engagement.
Creating a Brand Strategy • 27/05/2026 How to build an employer branding strategy that survives three CHROs Learn how to build an employer branding strategy that survives multiple CHROs by using employee voice, data, and governance. Includes EVP decision log guidance, governance tips, and employee content tactics.
Employee Value Proposition (EVP) • 25/05/2026 Beyond the rainbow logo: what LGBTQ+ employees actually need from your employer brand Learn how to move LGBTQ employer branding beyond Pride Month optics to genuine workplace inclusion, with cited research, concrete examples and practical metrics HR leaders can use.
Employee Value Proposition (EVP) • 22/05/2026 Work-life balance passed pay as the top attractor: three moves your EVP team needs to make Work-life balance has overtaken pay as the top motivator. Learn how to rebuild your EVP, audit messaging, and link balance to change management and trust.
Employee Value Proposition (EVP) • 18/05/2026 SmartRecruiters launches Winston and the recruiter's job description just changed Explore how SmartRecruiters’ Winston transforms ATS workflows into agentic AI hiring, reshaping recruiter roles, EVP, fraud prevention, and ethical, compliant candidate screening.
Creating a Brand Strategy • 08/05/2026 The funnel is flooded: why 2026s most valuable TA skill is not AI, its judgement Discover how AI in talent acquisition is reshaping employer branding. Learn why human judgment, transparent governance, and content that pre-qualifies candidates now define a credible employer brand in AI-enabled recruiting.
Employee Value Proposition (EVP) • 07/05/2026 The EVP is not paused during layoffs — it is being read in full, for the first time How layoffs stress-test your EVP and employer brand. Learn what HubSpot, Stripe, Airbnb and Oracle taught the market, and how culture, severance and communication shape talent attraction after restructuring.
72% of CHROs admit their EVP needs rewriting. Gartner is right — and most will get the rewrite wrong Employee Value Proposition (EVP) • 29/04/2026 72% of CHROs admit their EVP needs rewriting. Gartner is right — and most will get the rewrite wrong Learn how to run an employer brand audit that turns your EVP into a two-way contract, links employer branding metrics to business outcomes, and reduces regretted attrition. by Nadia Khan
The employer branding strategy doc actually used at companies that dont waste HR budget Creating a Brand Strategy • 24/04/2026 The employer branding strategy doc actually used at companies that dont waste HR budget Learn how to build an employer branding strategy that reads like a business plan, with clear EVP, proof, distribution, measurement and governance that finance and talent leaders can act on. by Giselle Dubois
Employee Value Proposition (EVP) • 21/04/2026 Twelve EVPs worth stealing from — what Patagonia, Netflix and HubSpot actually promise employees See real employee value proposition (EVP) examples from Patagonia, Netflix, Spotify, Unilever, Salesforce, SAP, Accenture and more — with links to culture decks, policies and reports, plus a simple framework to stress test your own EVP. by Nadia Khan
Creating a Brand Strategy • 20/03/2026 How workers profile insights are reshaping modern employer branding Explore how workers profile insights, employee data, and ethical HR practices are reshaping employer branding, safety, and career mobility across modern organizations. by Meghan Henderson
What is Employer Branding? • 16/03/2026 How to handle management challenges with stronger employer branding Learn how to handle management challenges through stronger employer branding, with practical strategies for leadership, communication, performance management, and team success. by Elodie-Martine Lanvin
What is Employer Branding? • 13/03/2026 Powerful words that describe leadership skills in modern employer branding Learn how precise words that describe leadership skills shape employer branding, performance reviews and leadership development, helping companies attract and retain talent. by Sophie-Anne Lemoine
Creating a Brand Strategy • 12/03/2026 What are some characteristics of a strong goal in employer branding Learn what makes a strong goal in employer branding, from SMART structures to performance metrics, psychology, and social media alignment for lasting impact. by Liam O'Reilly
Creating a Brand Strategy • 11/03/2026 Organizational planning for employer branding that aligns people, purpose and performance Learn how organizational planning, workforce planning and strategic objectives shape credible employer branding, align people with purpose and strengthen reputation. by Mariana Costa
What is Employer Branding? • 10/03/2026 What is flexible pay and how it reshapes employer branding Understand what flexible pay is, how it works, and why it matters for financial wellbeing, payroll innovation, and modern employer branding strategies. by Giselle Dubois
Creating a Brand Strategy • 09/03/2026 What are the challenges in management when building a credible employer brand In depth analysis of what are the challenges in management for employer branding, from data driven leadership to hybrid work, culture alignment, and global teams. by Meghan Henderson
Brand Messaging • 07/03/2026 Building effective social media policies for employees in a transparent workplace Learn how effective social media policies for employees protect your company, enable employee advocacy, and strengthen employer branding with clear, practical guidelines. by Liam O'Reilly
What is Employer Branding? • 04/03/2026 How a thoughtful employee benefits strategy shapes a stronger employer brand Explore how a thoughtful employee benefits strategy strengthens employer branding, supports health, time, and long term security, and improves employee retention. by Meghan Henderson
Employee Value Proposition (EVP) • 28/02/2026 Floating holiday policy as a strategic lever for employer branding Learn how a thoughtful floating holiday policy boosts employer branding, supports work life balance, and strengthens trust through flexible, inclusive paid time off. by Giselle Dubois
