Employer Branding Campaigns • 10/01/2025 Promoting employer brand through innovative employer branding campaigns
Content Marketing • 17/07/2026 Your employer brand in AI search results: a GEO primer for talent teams Learn how employer brand AI search visibility is shifting from classic SEO to Generative Engine Optimization (GEO), with structured data examples, anonymized case studies, and a practical 5-step audit checklist for HR and talent leaders.
Career Page Optimization • 12/07/2026 From job posting definition to career page strategy: how to turn job descriptions into a talent magnet Learn how to define and structure job postings so they align with internal job descriptions, improve employer branding, boost candidate conversion, and use schema.org JobPosting markup for on-site, hybrid, and remote roles. by Rahul Mishra
Career Page Optimization • 11/07/2026 How to refine your hiring system for high impact job description optimization Learn how to turn your careers page, ATS, and job descriptions into a data-driven hiring system. See a one-sentence job summary template, a four-block job description structure, and a sample metrics dashboard to improve candidate experience and reduce cost per hire. by Giselle Dubois
Employee Value Proposition (EVP) • 07/07/2026 Nine percent more openings, eleven percent fewer applications: what the ICIMS data tells your EVP team ICIMS’ Q1 2024 Workforce Report shows job openings up 9% while applications fall 11%, turning employer brand talent conversion into a hard funnel constraint and making optimized career pages the new EVP proving ground.
Career Page Optimization • 02/07/2026 How an edot job description program transforms your career page into a talent magnet Learn how an edot job description program, supported by clear writing standards and editor-led workflows, strengthens employer branding, improves candidate trust, and boosts application quality across modern career pages. by Elodie-Martine Lanvin
The candidate rejection that builds your brand: turning a no into a reason to reapply Employer Branding Campaigns • 01/07/2026 The candidate rejection that builds your brand: turning a no into a reason to reapply Learn how to turn every candidate rejection email into an employer brand asset. See candidate NPS benchmarks, practical rejection email templates, and a scalable protocol to improve reapply and referral rates.
The hiring manager is your employer brand's weakest link Employee Advocacy • 29/06/2026 The hiring manager is your employer brand's weakest link Discover why the hiring manager interview is the moment of truth for your employer brand, how misaligned behaviour drives early attrition and cost per hire, and what talent acquisition leaders can do to fix it with data, training and structure.
Creating a Brand Strategy • 26/06/2026 51% of companies raised their employer branding budget: where the smart ones are spending it How to reallocate employer branding budget for higher ROI: move spend from generic paid reach to EVP clarity, employee advocacy, AI-era visibility, and experience improvements, while tracking cost per hire, quality of hire, and early attrition.
Employee Advocacy • 24/06/2026 Employee content outperforms brand content 8 to 1: how to build a storytelling engine Learn why employee-generated content outperforms brand posts by up to 8x, how to build an employee advocacy engine, set guardrails, measure ROI and turn authentic staff stories into a repeatable employer branding advantage.
Employer Branding Campaigns • 19/06/2026 Employer branding campaigns that earned attention without buying it Discover why the best employer branding campaigns look less like ads and more like honest employee stories, with data-backed case studies, measurement notes and key statistics on talent attraction and retention.
Employee Advocacy • 17/06/2026 Alumni networks after layoffs: when former employees become your loudest brand signal How layoffs reshape employer brands and why corporate alumni networks, humane offboarding and review management now define your loudest brand signal for candidates.
Career Page Optimization • 01/06/2026 The careers page audit: what candidates actually click, skip, and screenshot before applying Evidence based guide to careers page best practices, showing what candidates actually read, skip and screenshot, and how to turn your career site into a high converting final filter.
Social Media Strategies • 29/05/2026 CEO on LinkedIn: when executive visibility builds your employer brand and when it wrecks it How a CEO’s LinkedIn presence now shapes employer brand, with data, real examples and a practical framework for internal comms, HR and marketing leaders.
Employee Value Proposition (EVP) • 18/05/2026 SmartRecruiters launches Winston and the recruiter's job description just changed Explore how SmartRecruiters’ Winston transforms ATS workflows into agentic AI hiring, reshaping recruiter roles, EVP, fraud prevention, and ethical, compliant candidate screening.
Employer Branding Campaigns • 13/05/2026 Crew Carwash beat In-N-Out and NVIDIA on Glassdoor. That is the problem with Best Places to Work Explore why the best employer branding campaigns rarely match Best Places to Work 2024 rankings, how Glassdoor, Great Place to Work and LinkedIn measure employers differently, and how HR leaders should use these signals without believing their own hype.
Social Media Strategies • 07/05/2026 Employer branding on LinkedIn when every competitor has the same AI agent sourcing the same people Learn how to turn employer branding on LinkedIn from noise into a signal that drives qualified candidates, with data-backed tactics, content taxonomy, employee advocacy and a weekly checklist for Talent Acquisition leaders. by Sophie-Anne Lemoine
LinkedIn Hiring Assistant and the quiet redesign of the TA org chart Social Media Strategies • 27/04/2026 LinkedIn Hiring Assistant and the quiet redesign of the TA org chart Explore how AI in talent acquisition is reshaping recruiter productivity, sourcer and closer roles, employer branding on career pages, and CHRO strategy, with data from Certis, LinkedIn, Korn Ferry and Gartner. by Aurélien Deschamps
Campus hiring in 2026 — what Gen Z is actually reading on your careers page Career Page Optimization • 01/05/2026 Campus hiring in 2026 — what Gen Z is actually reading on your careers page Learn how Gen Z workplace expectations around pay transparency, mental health, work life balance and hybrid events are reshaping campus recruiting, employer branding and early career talent strategies. by Sophie-Anne Lemoine
Candidate experience that still wins in an AI-flooded funnel — practices that hold up Career Page Optimization • 16/04/2026 Candidate experience that still wins in an AI-flooded funnel — practices that hold up Learn modern candidate experience best practices for your career site, from response-time SLAs and communication touchpoints to interviewer training, AI-era hiring, and data-driven employer branding. by Rahul Mishra
Candidate experience that still wins in an AI-flooded funnel — practices that hold up Career Page Optimization • 28/04/2026 Candidate experience that still wins in an AI-flooded funnel — practices that hold up Learn how to turn your career site into a powerful employer brand signal with candidate experience best practices, faster response times, structured interviewer training, AI-aware recruiting and data-driven experience surveys. by Xavier Bourgeois
